

Can we all agree that Goa has a unique superpower: it makes your wallet feel surprisingly ‘heavier’, especially when you’re at its liquor stores. Liquor in Goa is some of the most affordable, meaning you’ve to spend way less than what you would in other parts of India for the same product. But it’s not magic (sadly). There’s actually a solid reason why alcohol in Goa is dramatically cheaper than the rest of India. Which is why, in this unsobered article, we’ll reveal why it’s cheaper to buy liquor in Goa and what are some of the best brands you can buy here!
Alcohol prices in India vary significantly across states and regions. This means that a bottle of vodka costing INR 100 in a certain state in India might have a different price in another state. This is due to differing excise duties and taxes that each state decides for liquor sale.
Alcohol is cheaper in Goa compared to other states because it exercises lower state excise duties and Value Added Tax (VAT) compared to other Indian states.
This has been implemented to attract tourists in the state and boost tourism and eventually the local economy. With lower excise duties and other taxes, it also has fewer, simpler licensing fees. These factors, when combined, make Goa a state where both manufacturing and buying alcohol is quite simple, efficient, and cost-effective.
To attract more and more tourists, liquor prices in Goa are kept low. This has also made Goa a popular nightlife destination in India, famous for its beach shacks, seaside resorts, and bars.
Also Read: Goa Introduces Tamper-Proof QR Stickers On Alcohol For Digital Tracking

Stranger & Sons is a brand launched by Third Eye Distillery in the land of Goa itself. The gin brand uses a variety of ingredients sourced from all across India as well as from within Goa. The Stranger & Sons Filter Coffee Gin is one such unique gin that is inspired by South India’s iconic filter kaapi. The coffee gin is perfect for sipping, drawing inspiration from a beloved Indian beverage and layered with the robust textures of a smooth, rich gin.
Stranger & Sons Filter Coffee Gin price in Goa: INR 2,120 for 750 ml
Seqér Handcrafted Dry Gin is made by Spirit de Goa, an artisanal craft distillery in Goa. This handcrafted dry gin is a blend of 10 botanicals, including juniper, nutmeg, and rosemary along with Goa’s famed cashews. With mild, herby notes and a touch of rosemary on the nose, this dry gin is refreshing, warm, and enjoyable. Seqér is rooted in Goan traditions and uses local botanicals; this is definitely a gin to get back home from Goa.
Seqér Handcrafted Dry Gin price in Goa: INR 1,350 for 750 ml
Feni is one of Goa’s most cherished traditional alcoholic drinks. And this traditional drink has been reimagined in a modern avatar by Goenchi. The brand name, translating to ‘of Goa’ in Konkani, makes small batches of feni made in 100% copper stills. Both the Goenchi variants – Cashew Feni and Coconut Feni – carry their unique flavor in each sip. Have you tried Goenchi’s feni offerings yet?
Goenchi Cashew Feni: INR 1,449 for 750 ml
Goenchi Coconut Feni: INR 1,649 for 750 ml
This is yet another feni brand that is rooted in Goa, transforming the traditional drink for modern consumer preferences. The family-owned Cazulo Feni preserves the rich heritage of the feni and is made in small-batch pot stills. It is aged in glass carboy-garrafãoes (similar to large sturdy bottles) for at least a year. Cazulo Feni can be purchased in Goa as a unique souvenir and the best part is that there are two variants available – Cashew and Coconut.
Cazulo Cashew Feni: INR 900 for 750 ml
Cazulo Coconut Feni: INR 750 for 750 ml

Goa is home not only to just craft gin and feni brands, but also a few craft rum brands – take Maka Zai as an example. This all-Indian rum sources its molasses from west India and contains two distinct variants – the Gold and the White Rum. ‘Maka Zai’ in Konkani roughly translates ‘I want’ and is a versatile homegrown rum to try in cocktails and over ice for a refreshing sip. Which one of the two Maka Zai rum variants are you trying?
Maka Zai White Rum: INR 1100 for 750 ml
Maka Zai Gold Rum: INR 1500 for 750 m
Mikiamo Limoncello Liqueur earns the distinction of being India’s first limoncello liqueur! The lemon infusion used in it is imported from Italy – made from the finest lemons from Italy’s southern coast. Then it is bottled in India in the coastal state of Goa. Mikiamo boasts of an authentic Italian flavor that is versatile in each sip. With a sweet, citrusy palate, the liqueur is perfect for your next pool party or a lazy afternoon brunch.
Mikiamo Limoncello Liqueur: INR 2110 for 750 ml
Also Read: D’Amalfi Limoncello Supreme Review, Price & Facts
Goa is a haven for those genuinely curious about trying out new and exciting liquor offerings, be it unique fenis, gins, whiskeys, or even liqueurs. Thanks to a relaxed system of excise duties and taxes, alcohol prices in Goa rank among some of the cheapest across India.