NV Group has announced its entry into two of India’s fastest growing spirits categories. We’re talking about the launch of Stainley Gold, a premium blended Indian whisky and Blue Moon Minty Jamun, a flavored vodka. The launch is aimed at young adults seeking bold, flavor-forward drinking experiences. Let’s take a look at the new launches in the Indian premium whisky & flavored vodka market.
NV Group’s launch of Stainley Gold and Blue Moon Minty Jamun sits perfectly in the mid-premium, high-growth segment. The brands have been positioned to capture demand in some of the fastest growing categories.
The rollout began in Delhi, and both the brands will be introduced across Haryana, Rajasthan, Punjab, Goa, Chandigarh, and Maharashtra. NV Group is targeting to expand its presence in at least ten states by Financial Year 2026-27.
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Stainley Gold is a premium blended Indian whisky crafted using matured imported Scotch malts blended with Indian grain spirit. The premium whisky has been bottled at 42.8% ABV and finished with notes of vanilla, soft oak, and dried fruit. The whisky has been priced at about INR 700 for 750 ml, with 375 ml, 180 ml, 90 ml, and even 60 ml packs being available.
Blue Moon Minty Jamun is a rice-based flavored vodka. It is distilled thrice and bottled at 37.5% ABV. The flavor profile is deliberately jamun-forward and built around the fruit’s natural tartness rather than artificial sweetness. The vodka has a light mint finish to round out the taste instead of masking it. Perfect for cocktails, highballs, or simply as shots, the vodka has been priced at INR 600 for a 750 ml bottle in Delhi. 180 ml and 375 ml packs are also available for purchase.
Both the premium whisky & flavored vodka have been manufactured at NV Distilleries & Breweries Pvt. Ltd., NV Group’s manufacturing arm in Rajpura, Punjab. Manufacturing is done under the supervision of Ramesh Gaudo, Senior Vice President, Blending & Bottling, NV Group.
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India’s premium whisky and flavored vodka markets are seeing rapid growth, favored by young consumers looking for flavor-forward drinking experiences. The launch of Stainley Gold Premium Blended Whisky and Blue Moon Minty Jamun Flavored Vodka is a bold move in introducing two high-quality products in these ever-evolving markets. What do you think of this move?
