Old Monk, a name that resonates with nostalgia and loyalty among Indian rum lovers, has now ventured into the beer market with its Old Monk 10000 Super Beer. Known for its rich heritage and distinctive taste, the brand aims to capture the same love and admiration in the beer segment. But how does this beer compare to its legendary rum counterpart? Let’s explore.
A Brief History of Old Monk
Old Monk was introduced in 1954 by Mohan Meakin Ltd., an Indian brewery and distillery company. It quickly became one of the most iconic rum brands in India, recognized for its smooth taste, affordability, and unique packaging. Over the years, Old Monk gained a cult following, making it a household name for generations.
To expand its product line, Mohan Meakin launched Old Monk 10000 Super Beer, staying true to its tradition of strong, flavorful alcoholic beverages.
A Bold Expansion
Unlike conventional beers, this beer is a malt liquor with a high alcohol content of 8% ABV (Alcohol by Volume). Brewed in Chennai by Mohan Breweries & Distilleries Ltd., this beer is crafted for those who enjoy strong, full-bodied drinks.
Flavor and Aroma
- Appearance: Deep golden color
- Aroma: Hints of sweet grains and mild alcohol
- Taste: Notes of corn, ripe banana, and a slightly dry finish
It is a beer that leans toward strength rather than subtlety, catering to those who appreciate a punchier and maltier profile.
Availability and Pricing
This beer is available in select Indian states and international markets. While prices vary by region, a 500ml can costs approximately ₹140 in Uttar Pradesh, India. It is positioned competitively against other strong beers like Kingfisher Strong and Carlsberg Elephant.
Summing Up
Old Monk 10000 Super Beer is an ambitious extension of the rum brand, targeting beer enthusiasts who appreciate a strong, flavorful drink. While it may not have the same cult following as Old Monk rum, it is a worthy addition to the Indian beer market, providing a robust alternative for those seeking something different.
Whether you are a fan of Old Monk rum or simply enjoy strong beers, this new entrant is definitely worth a try!
FAQs
What is the price of Old Monk beer?
The price varies by location. In Uttar Pradesh, India, a 500ml can cost approximately ₹140.
Who owns Old Monk beer?
Old Monk beer is produced by Mohan Meakin Ltd., the same company famous for Old Monk rum.
What is the alcohol content of Old Monk beer?
It has an alcohol by volume (ABV) of 8%, making it one of the stronger beers in the Indian market.
