India’s largest event for wine and spirits, ProWine, is back with a bang with its 5th edition in 2025! ProWine Mumbai 2025, set to take place on October 31 and November 1 at the Jio World Convention Centre, is poised to be the premier international trade show for the global wine and spirits industry.
Over the course of two days, this event will bring the most prominent luminaries from across the world as well as Indian and international wine and spirit brands, through extensive masterclasses, live tastings, and other show features that take place parallel to the show.
ProWine Mumbai, a part of the globally renowned ProWein World, has brought together the country’s vibrant AlcoBev community. Not just retailers and wholesalers, but also brands, importers and distributors. It plays a key role in connecting international brands eyeing the dynamic Indian market with note-worthy large-scale Indian buyers.
For the unversed, it is the leading gathering for professionals across viticulture, production, trade and gastronomy in the world of wines, spirits and craft drinks, which brings together hundreds of thousands of global visitors across seven countries.
With limited opportunities for the marketing of alcoholic beverages, ProWine Mumbai has become the crucial platform for beverage brands, importers, distributors, wholesalers, retailers and international brands looking to enter the Indian market to connect with noteworthy large-scale buyers including hotels, restaurants, bar owners and wine & spirit enthusiasts.
The ProWine Mumbai journey began with the foundational ProWein Educational Campaigns in 2018 & 2019, engaging with 40+ brands each year and featuring expert seminars focused on sensory perception, food pairing and regional characteristics – laying the groundwork for trade development. The inaugural 2021 trade expo launched with over 70 exhibitor pods from 13 countries and 2,017 attendees, rapidly growing to 151 exhibitors showcasing over 1000 brands from 19 countries attended by 4,140 visitors in2022.
By 2023, the event expanded to 5,000+ sqm, hosted 164 companies from 21 countries, and welcomed 5,059 attendees. The 2024 show solidified its scale by encompassing over 7,000 sqm and featuring 170+ exhibitors, 10 dedicated country pavilions and 5,900+ attendees, growing each year not just in size, but also in the richness of connections and discoveries made.
Expected to welcome over 6,000 trade visitors, the 2025 edition is projected to be the largest yet, with participation from over 180 exhibitors representing 21 countries including Argentina, Australia, Austria, Chile, Czech Republic, France, Germany, India, Ireland, Israel, Italy, Japan, Moldova, New Zealand, Portugal, Spain, South Africa, Switzerland, Tanzania, United Kingdom and United States of America.
The global reach will be further augmented by major country pavilions, including Australia, France, Germany, Ireland, Italy, Japan, Moldova, Switzerland, United Kingdom, and United States of America.
The much sought-after Masterclasses offer advanced insights from leading global experts. 2025 will take attendees on immersive journeys into the origins, flavors and future of beverages at 12 masterclasses with industry gurus like Kunal Kaul DipWset at the Sake Masterclass, Karina Aggarwal at the Swiss wine masterclass, Vikram Achanta talking about UK Wines and Spirits and Michael Jacob at the Irish Spirits masterclass among others.
Just like its previous editions, ProWine Mumbai 2025 will open doors to Indian and international wine and spirits brands to ascertain the quality of their products and how they cater to the local palates. Through a systematic and transparent blind tasting method, each of the entries will be judged – not just by industry professionals but also by spirits and wine enthusiasts and consumers alike.
ProWine Zero will be a first-of-its-kind platform to shine light on zero-proof and low-alcohol brands. With zero-proof and low-alcohol consumption already making waves, this move reflects this global rise in mindful and conscious alcohol consumption. From zero-alcohol spirits and functional drinks to fermented beverages and mixers, the category offers sophisticated alternatives for today’s wellness-driven consume
The ProWine Bartenders’ Competition continues to showcase India's top mixology talent, offering the 2025 winner a cash prize, widespread recognition and a highly coveted international guest shift at The Haflington in Hanoi, following the successful guest shifts of past winners at renowned bars like Native, Singapore and The Bar on Sathorn, Bangkok.
The 6 finalists (view list on https://www.prowine.in/prowine-bartenders-competition) were chosen by a jury comprising of top mixology experts to compete for the prestigious title ‘ProWine Bartender of the Year 2025’.
ProWine Mumbai will host a number of panel discussions based on different topics pertinent to the industry. Panelists exchanging their knowledge and ideas will include importers, global brand ambassadors, and heads of multinational brands.
Brace yourself for a fun networking event that will bring together luminaries of the wine and spirits industry under one roof. Hospitality leaders, eminent media personalities, key exhibitors, and many other renowned experts will engage in insightful conversations and networking in one of the most anticipated events of this show.
Winners of the ProWine & ProSpirits Challenge will be honored at an exclusive ‘Winning Wines & Spirits Infinity Bar’. Along with it, noteworthy contributors to the wine and spirits industry will be honored at the ProWine Mumbai: Honoring Excellence Awards.
“The growth of ProWine Mumbai is a clear reflection of the immense potential and maturity of the Indian market," shares Ajay Gulati, General Manager - Messe Düsseldorf India. "Our commitment is defined by consistency and quality. The continuous expansion of this event, year after year, reflects the deep trust and value placed in it by both international producers and the Indian trade community. We are proud to offer a platform that has consistently scaled up, proving its value as the definitive annual gathering where global brands can securely invest and grow their presence in India.”
“ProWine Mumbai is in its 5th year now and we are happy to have a vibrant and dynamic set of exhibitors from India and from abroad in addition to 10 special country pavilions. The increase in country pavilions this year and return of all of the previous pavilions is a testament to the show's importance, cementing its position as the only reliable, thoughtful and go to show in the country. It reflects the interest in the Indian market for global players and puts a spotlight on the fast growing demand in India. India is firmly set on its wine and spirits journey, at a pace that is astonishing, sometimes difficult and complex but consistent in progressing in its collective long term vision. We see this everyday on the ground, in reality, with the sheer numbers of restaurants, bars, hotels and world class retail stores that are opening across the country. The mushrooming of wine and spirits clubs with active following in cities beyond Mumbai, Delhi and Bangalore. 10 years from now, when we look back I know that ProWine Mumbai will have its place in being one of the major catalysts in getting India to where it is. We will continue to educate through exceptional masterclasses, promote brands through a world class platform of discovery, give people an opportunity to participate in healthy discussions on various topics through our panel discussions and finally put a bright spotlight on our wine and spirits community and acknowledge extraordinary people through the ProWine Bartenders’ Competition and the ProWine Mumbai: Honouring Excellence awards”, says Nikhil Agarwal, Founder - All Things Nice.
Here’s the link to visitor registration for ProWine Mumbai 2025
Address: Jio World Centre, G Block, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400098
Timings: 11:00 AM to 7:00 PM
Messe Düsseldorf India Pvt. Ltd., a subsidiary of Messe Düsseldorf GmbH, is a major player in organizing trade fairs worldwide. In India, apart from the majorly successful ProWine, it has organized events like the Medical Fair India and In-Store Asia. The company is also the exclusive sales representative of Messe Düsseldorf Group for the Indian Market.
All Things Nice, founded by India’s leading wine and spirits expert Nikhil Agarwal, is known for its wine and spirit experience-led events and consultancy services that connect directly with consumers and the trade.
