

Simba Beer is celebrating its ten years of brewing distinctive beers. On the occasion of completing ten years, Simba Beer has announced the launch of Simba Wild, its latest offering crafted to deliver balanced flavor and crisp refreshment.
Simba Beer, over the years, has managed to build a portfolio spanning a range of styles and flavors, earning recognition among consumers for its focus on quality, flavor, and innovation. Simba Wild will continue to reflect the brand’s commitment to crafting beers that resonate with evolving consumer tastes while staying rooted in authenticity and bold character.
Simba Wild, its latest launch, is light golden in appearance with a bright, sparkling character, and a delicate white foam head. It delivers a balanced flavor profile with light malty notes and subtle hop aromas. It is crisp and refreshing and has a pleasant mouthfeel with balanced sweetness and bitterness. The result is a smooth, easy-going beer meant for those who appreciate flavor without feeling overwhelming.
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Commenting on the launch, Ishwaraj Singh Bhatia, Co-founder, Simba Beer and ZigZag Vodka, commented: “For the last ten years, Simba has challenged the notion that approachable beers have to compromise on flavor. Simba Wild carries that philosophy forward with a crisp, balanced and highly drinkable beer that stays true to the character consumers expect from us. As we celebrate this milestone, Wild represents both how far we've come and where we're headed next, as we continue to innovate and create products that resonate with evolving consumer tastes.”
The launch comes at a significant moment for Simba. As it enters the next decade of growth, Simba Beer is keen on building a momentum of its recent achievements, including international recognition. This includes awards at the World Beer Awards 2025 for Simba Wit and Simba Stout. With a robust portfolio, Simba Beer continues to offer products to a diverse and evolving consumer base.
In terms of its launch, Simba Wild is launching across Delhi, Karnataka, and Assam. The new beer variant reinforces the brand’s commitment to delivering high-quality brewing experiences.
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Simba, over the years, has extended its presence throughout India, going beyond traditional retail. It has extended its presence beyond beer, through culture-forward initiatives and community-driven platforms. These include the Simba Uproar, First Time with Simba, Simba Garage, and Simba Wagwan, where music, creativity, and shared experiences come together.
The launch of Simba Wild marks a prominent step forward in that journey as it continues its focus on flavor, culture, and innovation.
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Simba Beer has introduced the Simba Wild, a new offering to mark Simba’s ten-year anniversary. The brand, dedicated to offering quality and value-conscious beer with culture-forward initiatives, has launched a new beer variant in the market. It will be available in Delhi, Karnataka, and Assam.