Considered one of the major alcoholic beverage companies in the country, Tilaknagar Industries Ltd. (TI) has now entered the tequila market in India. It has forged a strategic partnership with Black Tiger Distilleries (BTD), which is the maker of Bodega Suprema No. 5. This significant update showcases how tequila is rapidly gaining market share in the country. This growth in the market is driven, at least in part, by the growing interest of Indians in premium spirits. Here are other details about this update.
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According to a press release that was shared recently, as part of the partnership, TI will invest INR six crore in the first tranche. After this, they will make a second investment of INR 16 crore on or prior to the end of 12 months from the first tranche. This makes their total investment in BTD INR 22 Crore. This investment comes with around a 33 percent shareholding of the company on a diluted basis.
Ameya Deshpande, Chief Strategy Officer, Tilaknagar Industries Ltd., adds, “Tequila represents an exciting opportunity for us to participate in a category that is still at an early stage of development in India, but has strong potential to grow. With Bodega Suprema No. 5 positioned at INR 4,200 to INR 5,500, we see an opportunity to bring authentic 100 percent agave tequila to a wider premium consumer base while building the category with the right focus on provenance and quality. Our role is to bring our experience in building beverage brands and our understanding of the Indian market, while enabling Black Tiger Distilleries to build a distinctive tequila proposition for India.”
Also Read: Bodega Suprema No. 5 Debuts Its 3 Tequila Expressions In India
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According to the International Wine and Spirits Records (IWSR), India is actually the fastest-growing major tequila market in the world. It grew at a CAGR rate of approximately 60 percent between 2020 and 2025.
Last year alone, the CAGR was around 34 percent and is projected to grow by another 13 percent through 2030.
Also Read: 7 Best Tequilas Under INR 3,500 In India 2026: Prices, Taste & Where To Buy
Today, tequila is one of the fastest-growing premium spirits in the world. In parallel, the spirit also seems to be garnering preference in India. The strategic move made by Tilaknagar Industries will only drive this growth further by enabling premium tequila-makers to fulfil the rapidly growing demand for premium tequila.
