Celebrity alcohol brands are no longer just vanity projects. Over the last few years, actors, musicians, athletes, and even Hollywood directors have entered the premium spirits market with bottles that now sit comfortably in luxury bars, fine-dining restaurants, and elite home collections across India.
From ultra-premium tequila and rare whiskey to celebrity-backed champagne, these labels are shaping drinking culture globally, including in India. Some are genuinely well-crafted spirits, while others have become status symbols thanks to their famous founders and limited availability.
Here are the most expensive celebrity-owned alcohol brands available in India right now, ranked from highest to lowest approximate retail price as of May 2026. Prices may vary depending on state taxes, hotel markups, and import availability.
Known popularly as Ace of Spades, Armand de Brignac is easily one of the most recognizable luxury champagnes in the world. Backed by Jay-Z, the gold metallic bottle became a pop-culture icon after appearing in music videos, VIP clubs, and celebrity parties worldwide.
In India, it is usually available only at luxury hotels, premium liquor boutiques, and high-end nightlife venues in cities like Mumbai, Delhi, and Goa. The Brut Gold remains the most commonly available variant.
The champagne itself is rich, creamy, and fruit-forward, but much of its appeal also lies in exclusivity and branding.
Approx Price in India: INR 38,000 to INR 55,000 and more for 750ml
Ajay Devgn’s The GlenJourneys Pioneer Edition is currently among the most expensive celebrity-backed whiskies connected to India. Launched in partnership with Cartel Bros, the 21-year-old Highland single malt was introduced as an ultra-limited luxury release with only 600 bottles globally.
Crafted in the Scottish Highlands and aged in American oak casks, the whisky is positioned firmly in the collector’s category. The brand focuses heavily on craftsmanship, luxury packaging, and rarity, which explains the steep price tag. The whisky carries notes of vanilla, ripe fruits, oak, and soft smoke with a long, layered finish.
Approx Price in India: INR 50,000 onwards
Also Read: 5 Of The World’s Most Expensive Whiskies To Know
Código 1530 has quietly become one of the most respected celebrity tequila brands globally. Country music legend George Strait became a co-owner after the tequila was originally developed as a private recipe shared among Mexican families and friends.
Its aged expressions, especially the Añejo and Origen variants, command premium pricing in India because of limited imports and luxury positioning. Unlike heavily commercial tequila brands, Código focuses strongly on traditional production methods and long barrel ageing.
Approx Price in India: INR 22,000 to INR 35,000
Kendall Jenner’s 818 Tequila entered India through premium import channels and quickly became a nightlife favorite. While the brand initially sparked debate online over celebrity tequila culture, it has still managed to build a strong luxury identity.
The Añejo and Reposado variants are particularly expensive in India due to import duties and limited supply. Many high-end cocktail bars now use 818 in premium tequila cocktails and agave-forward drinks.
Approx Price in India: INR 18,000 to INR 35,000
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Co-founded by basketball icon Michael Jordan, Cincoro Tequila is positioned firmly in the ultra-premium category. The bottle design itself feels luxurious, and the brand focuses heavily on aged tequila expressions.
Its pricing in India remains high because of extremely selective imports. You’ll mostly find it at luxury hotel bars or through private collectors. Cincoro’s aged tequilas are smoother and richer than standard blanco styles, making them more appealing for sipping neat.
Approx Price in India: INR 16,000 to INR 26,000
Bob Dylan’s Heaven’s Door is one of the few celebrity whiskey brands that has earned serious respect among whiskey enthusiasts. The brand focuses on craft American whiskey with unique barrel finishing techniques and artistic bottle designs inspired by Dylan’s metalwork sculptures. In India, limited availability and premium imports push the price upward, especially for small-batch releases.
Aprox Price in India: INR 14,000 to INR 22,000
Also Read: Expensive Vodkas In India: Which Ones Are Actually Worth It?
Dwayne “The Rock” Johnson’s Teremana has become one of the fastest-growing tequila brands globally. Unlike some luxury-focused celebrity labels, Teremana markets itself as approachable premium tequila made using traditional brick ovens and copper pot stills. In India, however, import duties still place it firmly in the luxury segment. The blanco and reposado expressions are the most commonly available here.
Aprox Price in India: INR 10,000 to INR 18,000
Shah Rukh Khan’s D'YAVOL has quickly become one of India’s most talked-about luxury alcobev brands. The brand’s whisky line, especially D'YAVOL Inception, positions itself in the premium sipping category with a blend of Scotch malts matured across different cask styles.
The sleek packaging, luxury branding, and SRK’s global appeal have helped the label stand out in India’s fast-growing premium whisky market. It is especially popular in metro cities and high-end lounges.
Approx Price in India: INR 9,000 to INR 18,000
Loca Loka is one of the newer Indian celebrity-backed alcohol brands making noise in the premium tequila space. Co-founded by actor Rana Daggubati along with musician Anirudh Ravichander and entrepreneur Harsha Vadlamudi, the brand focuses on luxury tequila aimed at younger premium consumers.
Unlike traditional Indian dark spirits, Loca Loka positions itself around nightlife, cocktails, music culture, and modern agave drinking trends. The tequila is produced in Mexico using blue agave and has gradually expanded its availability across premium bars and luxury retail spaces in India.
Approx Price in India: INR 6,000 to INR 12,000
Sanjay Dutt-backed The Glenwalk entered the Indian market with a focus on accessible luxury Scotch whisky. Positioned between premium and ultra-premium categories, the brand targets younger whisky drinkers looking to explore smoother Scotch blends without entering extremely high price brackets.
Its growing visibility in nightlife spaces and celebrity-driven branding has helped it gain traction fairly quickly across Indian metro markets.
Approx Price in India: INR 5,000 to INR 8,000
