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Bagpiper Whisky: The Iconic Indian Blend – Price & Legacy Uncovered

Vaishalee

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October 14, 2025

Bagpiper Whisky: The Iconic Indian Blend – Price & Legacy Uncovered

Whisky is a universal love, and India has its own share of whisky lovers. Among the many brands that have captured the hearts of Indian whisky lovers, Bagpiper stands out as an iconic blend. With its rich history and never-ending popularity, this brand has become a known name in many Indian households. Known for its unique flavor profile and affordable price, Bagpiper has been a favorite among all the whisky enthusiasts for decades now. Its legacy is still growing, making it a whisky worth knowing more about. Here's all you need to know about this Bagpiper whisky.

Bagpiper Whisky: The Iconic Indian Blend

Bagpiper Whisky holds a special place in Indian whisky culture. It has built a legacy for decades as the top choice for many household celebrations and social occasions. The brand is loved for its affordable price, reliable quality, and classic flavor that is appealing to a wide range of whisky drinkers. This is why even after so many years, it continues to be one of the most popular blended Indian whiskies on the market. 

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Bagpiper Whisky: History

Bagpiper Whisky has been building a rich history ever since its launch in October 1976 by Herbertsons Limited. It later became a part of the United Breweries Group in 1973. After some years, Herbertsons was merged with other companies to form United Spirits Limited (USL). It is now a subsidiary of Diageo. 

Bagpiper quickly gained recognition all over India for its smooth, malty flavor with a woody character. The flavor is a result of spirits matured in American oak casks. The whisky comes in a unique square bottle with black and gold labeling.

Over the years, Bagpiper became one of India's top-selling whisky brands. It was highly known for its affordable price and consistent quality. It held the status of India's largest-selling whisky from 2005 to 2010 and has been associated with popular Bollywood ambassadors like Dharmendra, Shah Rukh Khan, and Ajay Devgn. It is also remembered for its iconic advertising slogan about friendship and celebration. Bagpiper Whisky remains a symbol of friendliness and tradition in Indian whisky culture.

Bagpiper Whisky: Taste and Texture

Bagpiper Whisky offers a smooth and mellow taste with a well-balanced flavor profile. It offers aromas of oak spice, dried fruits, and caramelized sugar. The palate is characterized by flavors of vanilla, toffee, and a hint of cinnamon, creating a warm and lingering finish with a touch of sweetness. 

The texture is thick and dense. This provides a rich mouthfeel with subtle spiciness that is very similar to that of black pepper. It also has very subtle notes of butterscotch and chocolate. This makes it a versatile whisky that can be enjoyed neat, on the rocks, or in cocktails

The overall experience is smooth and satisfying, which explains its longstanding popularity in the Indian whisky market.

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Bagpiper Whisky: Variants

  • Bagpiper Special Reserve:  This variant tends to have a richer, more mature flavor profile with enhanced woody and spicy notes. It also has a smoother, more complex texture as compared to the original.
  • Bagpiper Gold Reserve: This premium blend features a richer taste with notes of oak, vanilla, and subtle fruitiness. The texture is smooth with a mellow palate and a gentle, warm finish. 
  • Bagpiper Deluxe: Pale golden in color with a light malty aroma complemented by hints of molasses and smokiness. The mouthfeel is woody, caramelized, and oaky with a smooth finish.
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Bagpiper Whisky: Price and ABV

Bagpiper Variants

ABV (Alcohol by volume)

Bagpiper Original

42.8%

Bagpiper Special Reserve

42.8%

Bagpiper Gold Reserve

42.8%

Bagpiper Deluxe

42.8%

Bagpiper Classic Whisky is available widely in three sizes: 180 ml, 375 ml, and 750 ml. 

Bagpiper Classic Whisky

Mumbai

Delhi

Bangalore

Goa

180 ml

~INR 170

Not listed

Not listed

~INR 210

375 ml

~INR 430

~INR 210

~INR 310

Not listed

750 ml

~INR 860

~INR 420

~INR 630

~INR 400

Summing Up

Bagpiper is a whisky that's hard to resist. With a legacy that spans decades, Bagpiper has become an iconic brand in the Indian whisky scene.  Whether you're a seasoned whisky connoisseur or just starting your whisky journey, Bagpiper is a brand worth if you haven’t yet! 

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