When it comes to cocktails, classics like Sangria, Sex on the Beach, or Long Island Iced Tea never go out of style. Among these favorites, the timeless rum and coke stand out! If you’re a fan of this classic combo, here’s some exciting news! Bacardì, the legendary rum brand renowned for its world-class rums, has teamed up with Coca-Cola to launch a ready-to-drink (RTD) pre-mixed cocktail. Keep reading for all the boozy details.
Bacardì mixed with Coca‑Cola ready-to-drink cocktail is set to debut in select markets worldwide. The initial launch is planned for parts of Europe and Mexico in 2025. The ready-to-drink cocktail will be available in cans featuring straightforward responsibility symbols. It will also emphasize that the cocktail is exclusively for customers of legal drinking age. This launch reflects the commitment of both Coca‑Cola Company and Bacardì Limited to uphold responsible marketing practices.
“We are continuing to develop our portfolio as a total beverage company, including in the growing alcohol ready-to-drink market. This new relationship with Bacardì Limited supports our strategic expansion. And we look forward to the introduction of Bacardì Mixed with Coca‑Cola next year,” said James Quincey, Chairman and CEO of The Coca‑Cola Company.
Mahesh Madhavan, CEO of Bacardi Limited, added, “We are excited to bring together two iconic brands so that consumers may enjoy one of the world’s most popular cocktails – first invented generations ago with Bacardì rum and Coca‑Cola – in a high-quality, convenient format.”
In terms of alcohol value, the global standard for alcohol by volume (ABV) in beverages is 5%. However, this may vary depending on the market.
