Bira 91 is a popular Indian craft beer brand that was launched in 2015 under B9 Beverages. The main objective of the brand was to come up with premium, flavorful beers in a market that is largely dominated by mass-produced lagers. Bira 91 positions itself in the premium segment of India's beer market. However, the price of the beer is regulated at the state level, meaning it varies from state to state. To keep you informed, here are the current prices of Bira beer cans in India.
Bira 91 was launched in 2015 by Ankur Jain, a US-educated entrepreneur who sold his healthcare firm and returned to India. He observed a gap in India’s beer market and began importing craft beers from the United States and Europe.
He partnered with a brewery in Belgium’s Flanders region and launched Bira 91. The ingredients used for the same included premium options like Bavarian hops, French yeast, and Himalayan water. This gave the drink its superior flavors.
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The brand witnessed early success, which led to rapid expansion. Initially, the beer batches were imported, but by 2016, the production shifted to India facilities. Indore, Mysore, Nagpur, and many others.
The brand experienced early success, leading to rapid expansion. Initially, beer batches were imported, but by 2016, production shifted to Indian facilities in Indore, Mysore, and Nagpur, among others. What worked for the brand? Well, its vibrant colors, quirky monkey branding, and low-bitterness profiles built a connection with millennials. This increased the sales.
Bira 91 beer has four major variants available widely in the Indian market: Bira 91 White, Bira 91 White, Bira 91 Boom and Bira 91 Gold. They are available in both bottles of 650 ml and cans of 500 ml. Although the availability of these beers in cans is completely dependent on the state policy, they might not be available everywhere.
Bira 91 Variants | ABV | Key characteristics |
Bira 91 White | 4.7% | Belgian-style wheat beer (Witbier) |
Bira 91 Blonde | 4.9% | crisp, clear lager brewed with barley and Saaz hops |
Bira 91 Boom | 8% | Super strong lager, malt-forward |
Bira 91 Gold | 5% | Toasted and creamy with honey, caramel |
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Here is a city-wise breakdown of the cost of Bira 91 cans
Cities | Bira 91 White | Bira 91 Blonde | Bira 91 Boom | Bira 91 Gold |
Mumbai | - | - | - | ~INR 125 |
Gurgaon | ~INR 220 | ~INR 220 | ~INR 180 | ~INR 220 |
Goa | - | - | - | ~INR 125 |
Bengaluru | - | ~INR 180 | ~INR 150 | ~INR 185 |
Kolkata | - | ~INR 140 | - | ~INR 150 |
Beer prices vary significantly across different Indian states because of the decentralized alcohol policies established by the Constitution. This is what allows the state governments to set their excise duty, license fees, and VAT independently. They help in controlling consumption, generating revenue, and promoting tourism.
In high-tax states like Maharashtra, this ranges from 100% to 200% because of import duties applied to IMFL and ad valorem taxes. Conversely, in low-tax states like Goa, the rates are reduced to encourage tourism and hospitality. Thai leads to substantial price differences.
Bira 91 can prices vary widely across the country, city-wise, because of various external factors, mainly because of alcohol pricing policies.
