Thailand is one of the most popular destinations for Indian travelers. While the country offers a wide range of attractions for every type of visitor, it is also known for its beverages and spirits. And one standout name in the realm of Thai drinks is Chang Beer. Chang Beer is a popular pale lager produced in Thailand by ThaiBev since 1995. It is brewed in three world-class breweries across the country. Here’s unsobered's comprehensive guide to Chang Beer, including its flavor profile and more.
Chang beer was launched in 1995 with the vision of representing Thai culture, aiming to create a brand that resonates with locals. It differentiated itself as the first Thai beer to feature the Thai alphabet on its label, and it successfully catered to the tastes, image, and affordability suitable for all Thais. By 1998, just three years after its debut, Chang beer soared to become the market leader.
Over the last two decades, it has maintained its success both in Thailand and internationally, finding a place in the hearts of consumers as a beloved Thai beer.
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The brand offers three distinct variants: Chang Classic, Chang Cold Brew, and Chang Espresso.
Chang Classic is a European-style lager that has received international acclaim for its exceptional taste and quality, thanks to its unique ‘Lamiat’ brewing process. This lager offers a balanced flavor profile with subtle fruity and hoppy aromas, making it a refreshing and easy-to-drink option with an Alcohol by Volume (ABV) of 5%.
Available in various sizes, including 320 ml and 490 ml cans, as well as 320 ml and 620 ml bottles, it can be conveniently found in locations ranging from duty-free shops to 7-Eleven outlets.
Launched in 2019, Chang Cold Brew is a mass premium lager that has quickly made a name for itself. Brewed with 100% pure malt and filtered at sub-zero temperatures, it delivers a smooth taste, with an alcohol content of 4.6% ABV. Within just a year of its introduction, it ranked as the fifth best-selling beer in Thailand. This variant is also available in 490 ml cans, as well as 320 ml and 620 ml bottles.
Lastly, Chang Espresso Lager is crafted for young urban professionals who seek something distinct and exciting. This innovative lager, infused with a unique blend of Arabica and Robusta coffee beans sourced from Southeast Asian plantations, boasts an alcohol content of 4.8% ABV. Known for its premium quality, Chang Espresso Lager is brewed with the finest ingredients and is available exclusively in 490 ml cans only.
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Over the years, Chang has won several accolades, including the International Brewing Award and the World Beer Award, among others. Chang Beer holds a market share of approximately 34% to 34.3%, making it the second most popular beer behind Leo Beer. So, the next time you plan a trip to Thailand, be sure to try this beer and pick some up from duty-free for your friends back in India!
