Luxury Scotch whisky brand Johnnie Walker Blue Label has relaunched its limited-edition festive collab with Rahul Mishra. Mishra is an acclaimed Indian fashion designer and is known across the world for his innovative high-end luxury designs. The collab is launching a new edition of limited-release luxury packaging. This will be the fourth year that this partnership has continued. From availability to price, here are all of the other important details that you would need to know about this particular collab.
The limited-edition bottle is available at certain retailers and duty-free hubs across the country. The standard 750 ml releases carry a suggested retail price starting around INR 21,000 to more than INR 32,000 depending on state excise taxes and regional duties. It is also available globally, at a suggested retail price of $220 to $240 USD (approx. £180 to £200 GBP) across international travel retail and duty-free hubs.
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This is the fourth year that the duo have continued their partnership. The seasonal partnership was first announced in 2023. Since then, the duo have collaborated each successive year. Each year, the limited edition bottle marries ultra-rare Blended Scotch Whisky with Mishra’s signature haute couture aesthetic, celebrating nature and intricate hand-embroidery motifs.
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The collaboration is an excellent way to depict progressive Indian craftsmanship on a global stage. This year’s bottle and packaging feature Mishra's iconic flora and fauna imagery that are intricately woven across the bottle's exterior as well as the presentation box. In order to accomplish this task, it utilizes opulent gold, deep blue, and botanical hues.
This particular festive, limited edition of Johnnie Walker Blue Label with Rahul Mishra is aimed at luxury spirits collectors, fashion enthusiasts, and high-net-worth individuals looking for rare, art-infused gift items for high-end festive seasons.
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This re-launch and the continuation of the partnership highlight Diageo’s ongoing strategy of pairing top-tier luxury spirits with global cultural icons and fashion leaders in order to elevate brand equity. These limited-edition bottles are available in limited quantities at select luxury travel retail outlets, premium airport duty-free hubs, and top-tier spirits retailers across key global markets.
