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Johnnie Walker Blue Label, one of the most premium whisky brands in the world, has just announced a new face to represent their brand. And it is none other than British actor Callum Turner, also known to be the husband of global popstar, Dua Lipa. The actor has been roped in as the Global Ambassador of Johnnie Walker Blue Label for a year-long partnership.
British actor Callum Turner, best known for titles like “Eternity (2025)”, “One Night Only (2026)”, and “Masters of the Air (2024)”, will now serve as the Global Ambassador of Johnnie Walker Blue Label. The year-long partnership will celebrate progress, craftsmanship, and life’s most meaningful moments. The collaboration aims to engage new, younger audiences while reinforcing the premium whisky’s position in global pop culture with a popular face like Callum Turner.
As part of the campaign, Callum will feature in a series of films and portraits that capture the celebrations, rituals, and reflections surrounding life’s milestones. He will also be flying to Scotland to explore the artistry behind Johnnie Walker Blue Label.
The whisky has been from some of Scotland’s rarest whiskies, with only one in every 10,000 casks deemed suitable for Blue Label. The luxury expression continues to position itself as the whisky of choice for exceptional celebrations.
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Callum Turner said, “The ethos of Johnnie Walker Blue Label is one that I've always admired. With only one in ten thousand casks ever making it in, that level of care is what sets it apart. Blue Label is the first bottle I reach for when celebrating with my mates, and now to officially be in partnership is a real honor.”
Neil Shah, Global Brand Director, Johnnie Walker, added, “For over 200 years, Johnnie Walker has championed progress in all its forms, and Johnnie Walker Blue Label stands as its ultimate expression. Callum embodies that same spirit: quietly persistent, endlessly dedicated to his craft, forging his own path while staying true to his roots. We're proud to welcome him to the Johnnie Walker Blue Label family as he enters the next chapter of his journey, celebrating his continued rise as an icon of style and screen through the Keep Walking spirit.”
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Callum Turner has just been roped in as the Johnnie Walker Blue Label Global Ambassador. The British actor’s collaboration with the globally renowned premium whisky brand will mark a new chapter celebrating progress, craftsmanship, and meaningful moments.
