Beer is a drink that many of us have tried and loved while growing up. Some of us even today enjoy the flavor of barley and the bitter taste. However, as time passes, our taste preferences can change, leading some to stop consuming beer. However, we have some exciting news if you enjoy beer but dislike the aftertaste. United Breweries (UB) has unveiled its latest innovation in the alcoholic beverage sector: Kingfisher Flavours. Your favorite Kingfisher beer is now available in two new flavors: Lemon Masala and Mango Berry Twist.
These newly launched flavors offer a refreshing twist that combines the vibrant essence of Indian street culture with modern drinking preferences.
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Flavored beers are becoming a global trend, accounting for 12% of the overall growth in the beer market. Kingfisher Flavours is a perfect response to the changing tastes of younger consumers, particularly Gen Z, who gravitate toward sweeter and more experimental options that add fun and excitement to their drinking experience.
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United Breweries conducted extensive consumer research to understand what today’s drinkers truly want. From the streets to the drawing board, every aspect of these flavored beers has been carefully crafted and tested. The result? Two irresistible variants received fantastic feedback from test groups, with consumers loving both the concept and the product itself.
Lemon Masala offers a zesty kick with a hint of spice, capturing the boldness of Indian street flavors. On the other hand, Mango Berry Twist delivers a sweet, fruity burst, reminiscent of summer in a bottle. Both flavors are designed to appeal to newcomers to the beer category as well as occasional drinkers seeking a fresh and flavorful alternative.
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So whether you’re looking to experiment or simply want a drink that matches your vibrant personality, Kingfisher Flavours is here to add color to your celebrations.
Currently, Kingfisher Flavours has launched in Goa and Daman, with Maharashtra identified as the next target market.
