Vodka has long been known as the “neutral” spirit—smooth, versatile, and easy to mix. But what if vodka could carry more personality? What if it could capture a feeling, a rhythm, or even a mood?
That’s exactly what SOUND Vodka sets out to do. Inspired by the science of sound waves and the philosophy of resonance, this Indian craft vodka blends thoughtful distillation with creative inspiration to create something more than just a drink.
From its cymatics-inspired philosophy to its unique filtration process, SOUND Vodka is designed to resonate—with the moment, the mood, and the people sharing it.
Here’s everything you need to know about this uniquely crafted spirit.
Launched in 2025, SOUND Vodka is a premium Indian craft vodka inspired by cymatics—the fascinating science of visualizing sound.
When sound waves travel through mediums like water or sand, they form intricate patterns and shapes. These patterns reveal that even something invisible like sound carries structure, rhythm, and meaning.
This idea became the foundation of SOUND Vodka’s identity.
Just as sound frequencies create patterns when everything aligns, SOUND Vodka is built on the belief that the right ingredients, craft, and intention can come together to create something that truly resonates.
The result is a spirit that isn’t just about flavor—it’s about experience.
Vodka can be distilled from a variety of ingredients including wheat, potatoes, rye, or rice. SOUND Vodka, however, uses maize as its base grain, giving the spirit a smooth texture and balanced mouthfeel.
Distilled in Goa, the vodka is further refined using Bamboo Charcoal Filtration, making it the first spirit in India to adopt this technique.
Bamboo charcoal acts as a natural filtration medium with a highly porous structure. This helps remove harsh impurities and unwanted compounds from the spirit while preserving its natural character.
The result is a vodka that is clean, crisp, and exceptionally smooth, making it easy to enjoy both neat and in cocktails.
Rather than simply calling them flavors, SOUND Vodka refers to its expressions as “Genres of Sound.”
Each one represents a different mood, energy, and experience—much like different genres of music.
SOUND Vodka Original
Clean, balanced, and rhythm-driven, SOUND Vodka Original sets the tone for the lineup. With its crystal-clear appearance and silky smooth texture, it offers subtle hints of vanilla and a crisp finish.
It’s the kind of vodka that keeps things simple but refined steady, smooth, and effortlessly enjoyable.
Best Paired With: House music
SOUND Vodka Citrus
Bright and energetic, SOUND Vodka Citrus brings vibrant citrus notes to the forefront. Aromas of orange, lime, and grapefruit lead into a refreshing palate that feels lively and crisp and mildly sweet.
With its zesty character and long dry finish, it’s a vibrant expression made for upbeat moments.
Best Paired With: Pop music
SOUND Vodka Caramel
Smooth and mellow, SOUND Vodka Caramel offers a richer and more indulgent flavour profile. Notes of creamy butterscotch, toffee, and caramel create a warm, velvety sip.
Its lingering sweetness and smooth finish make it perfect for slower evenings and laid-back gatherings.
Best Paired With: Jazz music
SOUND Vodka Coffee Liqueur
Bold and unapologetic, SOUND Vodka Coffee Liqueur delivers deep roasted coffee flavors with hints of vanilla and toasted nuts.
Rich, intense, and energizing, it’s the kind of spirit that adds depth to both cocktails and conversations.
Best Paired With: Rock music
SOUND Vodka is currently available in Goa, Maharashtra, Daman, and Haryana, with plans to expand its presence across India in the near future.
The vodka is available in 180 ml and 750 ml bottles, making it accessible whether you’re discovering it for the first time or stocking up for the next gathering.
Sound Vodka (180 ml) | Goa | Maharashtra |
Sound Vodka Original | ~INR 216 | ~INR 475 |
Sound Vodka Citrus | ~INR 386 | ~INR 575 |
Sound Vodka Caramel | ~INR 386 | ~INR 575 |
Sound Vodka Coffee Liqueur | ~INR 386 | ~INR 575 |
Sound Vodka (750 ml) | Goa | Maharashtra |
Sound Vodka Original | ~INR 900 | ~INR 1800 |
Sound Vodka Citrus | ~INR 1610 | ~INR 2200 |
Sound Vodka Caramel | ~INR 1610 | ~INR 2200 |
Sound Vodka Coffee Liqueur | ~INR 1610 | ~INR 2200 |
SOUND Vodka is built on a simple but powerful idea: when the right elements align, they amplify each other. From its inspiration in cymatics to its careful distillation process and flavour-driven expressions, the brand focuses on creating a spirit that feels intentional, smooth, and deeply connected to the moments it accompanies. Because sometimes, the best experiences aren’t the loudest ones. They’re the ones that resonate.
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