Magic Moments has been at the forefront of making moments magical for its Indian consumers, thanks to its premium selection of vodka. Now, the homegrown brand has stepped up its game by releasing the ‘Magic Moments Flavors of India’. This line-up will feature two exciting new flavors – Alphonso Mango and Thandaai and will pay a tribute to Indian traditions and heritage. Here’s all that you need to know about this new and exciting launch!
Since its inception in 2006, Magic Moments by Radico Khaitan has garnered a loyal fanbase. The brand has consistently excelled by offering a range of premium vodka at reasonable prices, which raises the question: why wouldn’t it be successful? While India traditionally favored whisky and beer, Magic Moments emerged as a refreshing alternative with its diverse selection of vodka.
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Over the years, it has launched deliciously fruity flavors like orange, green apple, and cranberry among others, appealing to a younger and youthful consumer base. While everyone might not like the robust taste of spirits like whisky and the hoppy, bitter taste of beer, Magic Moments hits the sweet spot with its fruit flavored vodka.
Now, the brand has launched a new line of vodka titled ‘Magic Moments Flavors of India’ in a move to pay tribute to India’s rich culture. The two new exciting flavors in this line-up are meant to be a celebration of India’s culture in a bottle. Mangoes and thandaai are two such things that can perfectly represent India’s identity on a global stage. And by picking up these unique flavors, Magic Moments gets the assignment right!
Here’s little more information about the two new vodka flavors by Magic Moments:
Alphonso Mango The undeniable king of mangoes, it is India’s classic summer staple. The Alphonso Mango variant blends the velvety smoothness of sunkissed Alphonso mangoes with the crisp taste of vodka.
Thandaai This flavor takes inspiration from the iconic festive drink of Thandaai made with a blend of milk, nuts, spices, rose petals, and mint. Each sip offers a refreshing experience that’ll remind you of the delicious festive drink widely cherished across India.
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The new line-up will initially launch in high-potential markets like Rajasthan and Uttarakhand, followed by a launch in the states of Assam, Goa, and Madhya Pradesh. While there are definite plans of launching these flavors pan-India, the brand will test the waters in these few states before going big. The prices for these new bottles haven’t been disclosed yet but an announcement could be expected soon.
Mr. Abhishek Khaitan, Managing Director, Radico Khaitan Ltd., commented, "India's alcobev scene is coming of age, and it is heartening to see homegrown brands leading the way with quality that stands tall globally. Vodka as a category is seeing exciting growth; consumers today are looking for premium choices and distinctive flavour profiles. Crossing the 7 million case mark with Magic Moments is a milestone we are incredibly proud of. And with 'Flavors of India', we are not just launching a new product, we are inviting people to rediscover the taste of India”.
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With the launch of the Mango and Thandaai flavors in vodka, Magic Moments is set to capture the essence of the Indian identity in a bottle of vodka. While such flavors are usually unheard of in the world of spirits, we can’t help but remain optimistic about the launch of these exciting and delicious-sounding flavors. Which one out of the two do you plan to get your hands on?
