India is experiencing a noticeable shift in drinking habits, particularly among Gen Z and Gen X consumers, who are increasingly seeking moderation over excess. This shift has created a substantial opportunity in the market for non-alcoholic and low-ABV (Alcohol By Volume) beverage brands. Recognizing these trends, the UK-based non-alcoholic spirits brand Crossip launched in the Indian market in November 2025. Founded in 2020 by bartender Carl Anthony Brown and Tim Blake, Crossip has received acclaim within the international mixology community for its bold flavors and versatility in cocktails.
Crossip is a UK-based non-alcoholic brand that is known for its complex and bold flavors and is now in India. This brand is known for its innovative take on adult drinking, but minus the alcohol. It has launched its products in the Indian market through a partnership with Dry Drnks.
Founded in 2020, this brand sets itself apart from other brands by focusing completely on original flavor profiles and not copying other traditional spirits like whiskey or gin.
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The spirits from this brand are crafted to offer bold flavors, complexity, and depth to your cocktails or as a standalone mixer without the alcohol. It is not infused or flavored water; instead, it is a non-alcoholic spirit that is made using the maceration process, in which botanicals, herbs, spices, and fruits are extracted and blended to produce a unique and vibrant spirit.
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India’s non-alcoholic spirits market is expected to grow at a robust pace with evolving palates, health consciousness, and premiumization, especially among the young consumers. The brands that have innovative and flavourful alcohol-free alternatives are being welcomed by the Indian audience, especially in urban places.
Crossip’s launch in India caters to both the evolving taste of the nation as well as its rising demand. This brand is made for consumers who are seeking mindful drinking experiences with the same complexity and quality that an alcoholic drink offers.
The brand will surely prove to be an attractive tool for all the bartenders in India’s creative and competitive cocktail scene. By partnering with local distributors like DryDrnks, Crossip aims to establish itself in the Indian market.
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Carl and Tim, the founders of Crossip, have been in the hospitality industry since 2005. The idea of Crossip came in with Carl's experience of creating alcohol-free menus as a bartender. This motivated him to think about what makes a truly satisfying adult drink without alcohol. So, instead of mimicking classic spirit profiles, Crossip came up with its own unique, bold flavors with a unique kick (it is a hallmark that the founders believe is important for a proper cocktail experience).
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The product line includes varieties such as Dandy Smoke, Fresh Citrus, Pure Hibiscus, and Blazing Pineapple. Crossip’s focus is not just sobriety, but also bringing in the pleasure and sophistication of the alcohol drinking experience, without the alcohol.
Crossip can be purchased in India through the distributor DryDrnks, both online and in physical retail locations, bars, and hospitality venues. Prices are yet to be disclosed.
This launch is not just Crossip’s expansion on the global map, but it also talks about the increasing demand for sophisticated non-alcoholic drinks in India, which is driven by the younger population and health-conscious consumers. It talks about how slowly the non-alcoholic brands are taking the front seat.
