The 2026 Grammys are one of the most anticipated events of this year, set to take place on February 1,2026 in Los Angeles. While fans of this coveted awards show are excited to see who takes home the Grammy Awards, the award show is about to get a little more agave-powered. As the music world gears up for the big night on February 1, the spotlight isn’t only going to be on chart-toppers and showstopping celeb looks but also on the bottle of Patrón Tequila. The global tequila brand has been announced as the Official Tequila Partner of the 2026 Grammy Awards. Here are more details of this coveted partnership!
Globally-renowned Patrón Tequila is all set to debut as the official tequila partner of the 68th Grammy Awards taking place on February 1, 2026. This marks the first-ever time that Patrón Tequila would be teaming up with The Recording Academy - the American academy promoting music and known for its annual Grammy Awards.
The Bacardi-owned brand will introduce a series of elevated experiences as the tequila partner. It is designed to toast ‘music’s biggest night’ and will be present at Recording Academy events and VIP hospitality moments. While it has not been explicitly announced whether it would be a one-time partnership or a multi-year one, it would be exciting to see Patrón Tequila present at the Grammys.
To mark this official collaboration, Patrón Tequila has crafted a special, official cocktail for the 2026 Grammy Awards. For the inaugural collaboration, Patrón Tequila is rolling out the ‘Golden Record’ cocktail for the Grammy Awards.
The cocktail has been crafted in collaboration with award-winning mixologist Daniel Gonzalez of the acclaimed Mexico City bar, Licorería Limantour. It will highlight the small batch tequila by Patrón Tequila made at Hacienda Patrón in the highlands of Jalisco, Mexico.
What’s inside this cocktail is the Patrón El Alto - a rare blend of extra añejo, añejo, and reposado tequilas. The cocktail has been described as the perfect way to toast the artistry and dedication behind the craft that goes both into the Grammys and the brand.
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“We’re honored to welcome Patrón as our official Tequila partner. The Grammy Awards celebrate artistry at the highest level, and Patrón’s uncompromising commitment to craftsmanship and quality mirrors that pursuit of excellence. From the red carpet to backstage and audiences at home around the world – we’re excited to toast with The Golden Record as we kick off this spirited new partnership.”
Beyond the official cocktail, the brand will have a robust presence throughout the entire Grammy week. Patrón will have a 360-degree Patrón bar featured at Grammy House – the annual multi-day immersive experience that kicks off Grammy Week.
Additionally, Patrón will also be served at other official Recording Academy events, including at the MusiCares Person of the Year ceremony and Recording Academy Honors presented by the Black Music Collective. Guests will enjoy specialty cocktails at the dedicated Patrón bar at these events. It will also have backstage celebrations for Grammy winners on the night of the ceremony.
What’s also interesting is that in the weeks following the award show, an exclusive behind-the-scenes interview featuring Grammy-award-winning DJ and producer Kaytranada will premiere on social media. Produced by the Recording Academy and Patrón, it will feature Kaytranada discussing his path to ‘musical greatness’ over a glass of Patrón.
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Patrón Tequila X Grammy Awards is a debut collaboration that will bring Patrón Tequila’s craft and dedication to the Grammys. Patrón Tequila will have a Grammy-special cocktail, a dedicated bar, and many more immersive experiences at the Recording Academy events.
