Cutting down on alcohol is emerging as one of the biggest trends in recent times as people shift towards a health-conscious lifestyle. While it is easy for some to naturally cut down their alcohol intake, it might not be so for a few others. To ease their journey of reducing or quitting alcohol intake, there’s an intuitive app in the market – Reframe. Let’s take a look at the app’s features, how it works, and other essential information.
Reframe, in simple terms, is an app designed to lower your alcohol intake and build healthier drinking habits. It taps into the power of neuroscience and uses an evidence-based behavior change program to guide you towards an alcohol-free lifestyle.
Vedant Pradeep, Co-Founder and CEO, is behind this revolutionary app. He is based in the United States and is an alum of the prestigious Georgia Institute of Technology or Georgia Tech. Vedant created Reframe out of his own battle with OCD (Obsessive-Compulsive Disorder) and unhealthy coping mechanisms tied to alcohol. He developed the app to empower users to rewire their mindsets and transform lives with sustainable, healthier drinking habits.
In 2025, he also launched a functional elixir lineup called Liquid Luck – a range of non-alcoholic drinks designed to ease alcohol cravings and boost well-being.
Claimed to have been developed by mental health and medical experts, the app is a subscription-based service. We shall take a look at its subscription model later.
With the subscription, users can get access to features like”
After downloading the app and signing up, you’ll have to complete a questionnaire about your relationship with alcohol. The information you give will be used to curate a custom journey to help you improve your drinking habits.
Also Read: ‘Booze Butt’ Is Exactly What You Think And Here’s How To Prevent It!
Reframe costs about USD 100 per year, i.e. about INR 9,178. The prices can vary with additional add-on services like their “Thrive Coaching” program. Currently, it only offers annual subscriptions that are billed once a year.
When you break down the annual subscription cost, that comes down to roughly USD 8 or INR 734 per month.
Pros | Cons |
7-day free trial | Paid subscription-based app |
Science-backed strategies and lessons developed by mental health and medical experts | High subscription fee when converted to the Indian currency |
User-friendly interface | Requires users to complete tasks to earn ‘coins’ to gain access to additional courses even when paying for an annual subscription |
Personalized programs to help users manage their drinking habits | |
Features like daily meetings, toolkit, and community forums |
In March 2025, Vedant Pradeep launched Liquid Luck, an exciting line-up of non-alcoholic drinks These ‘functional elixirs’ have been designed to combat alcohol cravings and promote wellness. He stated that Liquid Luck is an extension of Reframe’s overall mission to help people develop healthier drinking habits.
The Liquid Luck line-up is not like other non-alcoholic or zero-proof drinks in the market. It is formulated to “support holistic wellness and reduce cravings”. The line-up includes four interesting offerings as mentioned below:
Liquid Luck ships only in the US, where a pack of 4 cans retails for about USD 35.99 (INR 3,305)
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Reframe is not the substitute for professional counselling and medical help if you think you are dealing with alcohol addiction, however, it is a great platform for those looking to improve their relationship with alcohol. With access to informative lessons, community forums, and many other features on a subscription basis, do you think you’d give the app a try?
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