‘Gin’ as a spirit can quickly become complicated, like math equations that fail even if you miss out on a single step. However, not every gin is a complicated affair – some are elegantly effortless, approachable, and unpretentious – take Sector Gin as an example! Launched in 2022 in Goa, this gin brand has quietly become synonymous with quality homegrown gin made for the ‘everyday explorer’. Let’s take a look at what makes Sector Gin so appealing in the homegrown gin market.
Living Root Beverages by Bharat Bhagnani is based in Goa and stands behind Sector Gin, along with a roster of other brands. The craft alcohol beverage company unveiled its much-awaited Sector Gin in September 2022 in Goa with the aim of producing a high-quality gin.
Sector Gin is a London Dry gin, one of the most common styles of gin. However, it does not play by the traditional playbook of London Dry gins!
While most gins in this style have juniper as the predominant ingredient, followed by coriander and other botanicals, Sector Gin uses botanicals used in a typical London Dry but also uses a host of other atypical and unique botanicals (we’ll get there in a hot minute).
Sector Gin breaks conventional barriers of gin production to produce an exceptional end-product. It slow-distills its gin in the coastal state of Goa, where the base gin and the citrus distillate are produced separately and then blended to create magic in each sip.
A specialty of the gin is how the citrus distillate uses whole fruits instead of peels. The juice from the citrus fruits cuts out the bitterness and lends a soft mouthfeel unlike many gins that leave you with a ‘dehydrating’ experience.
The Sector London Dry Gin uses an exquisite blend of 11 botanicals, with each of them being carefully selected from across India and the world. The gin uses the following botanicals:
With a mix of typical and atypical botanicals, the gin largely remains a juniper and citrus-forward gin.
With a clear appearance, the Sector London Dry Gin has a fresh and vibrant aroma. It has a pronounced juniper aroma that is complemented by citrus, coriander, and subtle floral notes.
The gin has a smooth, silky texture that opens with bold juniper and lemon on the palate, followed by a bright citrus explosion. It carries subtle hints of turmeric and ginger as well on the palate.
The gin ends with a clean and crisp finish, with a refreshing burst of botanicals. The finish is light and spicy, thanks to cubeb berries. It is then rounded off by a gentle sweetness from ginger and lemon balm.
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1. Hibiscus & Peach
2. Raw Mango & Chilli
3. Orange & Cacao
Since its launch in 2022, Sector Gin has evolved and expanded out of Goa.
Today, it has a strong presence in key markets like Maharashtra, Daman Diu & Silvassa, Karnataka, and Haryana.
The gin is available in Goa, Maharashtra, Daman, and Haryana in 750 ml and 180 ml formats.
In Goa, its variants – Hibiscus & Peach, Raw Mango & Chilli, and Orange & Cacao are priced at INR 1,610 (750 ml) and INR 386 (180 ml).
In Maharashtra, its variants – Hibiscus & Peach, Raw Mango & Chilli, and Orange & Cacao are priced at INR 2,700 (750 ml) and INR 690 (180 ml).
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Sector Gin is for those who have a curious soul and a penchant for approachable, unpretentious, and perfectly balanced gin. Be it any moment or occasion, you don’t really need a reason to pick up a bottle of Sector Gin and make those moments extra special. Available in three delicious variants, this gin is a rich, smooth, and flavor-forward product made with the finest ingredients and a distinct goal– to make “really, really good gin”.
