Smirnoff Vodka needs no introduction – the globally renowned vodka brand has cemented its position as one of the most popular vodka in the world. And while its classic, original vodka is certainly the most popular, you must try its flavored vodka range if you’re in the mood for something fruity. Take the Smirnoff ICE Vodka Green Apple for example! This fruity, tarty malt beverage with vodka and green apple is just the right amount of refreshing and robust – which is why we’re spilling the tea (or vodka) about this exciting beverage!
Smirnoff, the globally renowned vodka brand, launched Smirnoff ICE way back in 1999. Smirnoff ICE is a ready-to-drink vodka beverage line from the brand that comes in tons of exciting flavors like ICE Vodka Green Apple, ICE Vodka Raspberry, ICE Vodka Peach Lemonade, and others.
As the 90s was an era of experimenting with liquor and flavorings, many brands like Bacardi as well launched their ready-to-drink (RTD) beverages for curious consumers. The launch of Smirnoff’s ICE Vodka range only saw the trend of ready-to-drink beverages growing in popularity in the 90s and the 2000s.
The Smirnoff ICE Vodka Green Apple, as the name suggests, is a green apple-flavored ready-to-drink vodka beverage. Just like other ICE Vodka flavors, it is icy, cold, and ready to drink! You do not even need to mix, shake, stir, or prepare any ingredient to have a sip of this delicious drink. All you have to do is remove the cap and sip away! Now, isn’t that simply so convenient?
This ready-to-drink beverage contains green apple flavor. The result is a sweet, tarty, zesty, and superbly refreshing drink that requires no preparation. Ideal for pool parties, hearty brunches, or dazzling sundowners, Smirnoff ICE Vodka Green Apple is reminiscent of the sour apple candies many of us have grown up eating!
The fruity beverage is comparatively low in its alcohol content, having only 3.2% alcohol/volume. Most ready-to-drink alcoholic beverages have an alcohol content of less than 5%, whereas pure spirits like vodka and gin have an alcohol content of about 35% and more.
To celebrate its 25 years of success, Smirnoff ICE Vodka launched its first-ever worldwide 360° campaign and rolled out a new canned format. This global campaign debuted in more than 20 countries and regions on June 10, 2025, including Northern Europe, Canada, South Africa, and more.
The new campaign aimed at tapping into the younger, product-focused Gen Z demographic. Smirnoff ICE Vodka aimed at capturing and maintaining the attention of its Gen Z and younger millennial demographic through curated partnerships, collaborations, and global marketing rooted in contemporary internet culture. This included major social media highlights like a Snapchat filter and revamped Instagram content.
Along with a global campaign, the brand also introduced a new pack design, deciding to move from the beloved bottle to a canned format. This will open a more convenient category for the brand, a category where significant RTD purchases take place. The new packaging is vibrant, cool, and fresh, standing out in a sea of competitors.
While Smirnoff ICE Vodka is currently not retailing in India, the iconic brand introduced three India-special flavors in July 2025. These include Zesty Lime, Mango Mirchi, and Minty Jamun.
These new flavors have been curated keeping in mind the sensibilities and preferences of young Indian consumers. With more and more Gen Z embracing more casual hangout scenes over the traditional ‘bar’, Smirnoff aims to bring to the table flavors that are just as versatile as the likings of the younger generation. These new flavors will come in the classic 750 ml bottles as well as 180 ml hipster flasks with attractive, Indian-inspired designs and patterns and cost in the range of INR 900 to INR 1600 across the country.
It’s time to tone down the heat and take a sip of the icy cold Smirnoff ICE Vodka Green Apple. It’s tarty and fruity green apple flavor perfectly makes it the go-to beverage when you’re in the mood for something light and refreshing. Simply open the cap and sip away – no need to stir, shake, or indulge in any other cocktail-making activity. It’s convenient, it’s low on alcohol, and it’s super refreshing! What else would you need?
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