Smoke Lab Vodka Makes UK Debut at London Event

Indian craft spirits continue to find a place on the global stage, with Smoke Lab Vodka making its official UK debut at the Serpentine Summer Party 2026 in London. The premium vodka brand served as the event's Exclusive Vodka Partner, using one of the world's most influential cultural gatherings to introduce itself to the British market.

Smoke Lab Vodka Makes UK Debut

Held on 23 June at Kensington Gardens, the Serpentine Summer Party is one of London's most anticipated annual events. Organized by the Serpentine, the invitation-only fundraiser supports the gallery's year-round exhibitions, public commissions and education programes, while bringing together leading names from the worlds of art, fashion, architecture, film, design, music and business.

This year's edition was co-hosted by Salma Hayek Pinault, Alfonso Cuarón and Alejandro González Iñárritu, with artists, designers, entrepreneurs, collectors and creatives from across the world attending the event.

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The evening also marked the unveiling of the 25th Serpentine Pavilion, designed by Mexico City-based LANZA Atelier, led by architects Isabel Abascal and Alessandro Arienzo. The pavilion reinterprets Britain's historic serpentine brick walls into a contemporary public space designed for conversation and community.

Representing India at the event were Varun Jain, Founder and CEO of Smoke Lab Vodka, and Sanya Jain, Co-Founder of Smoke Lab Vodka and Creative Director of Smoke Lab Wear. As second-generation entrepreneurs of NV Group, one of India's largest integrated alcobev companies, their presence reflected the growing visibility of Indian premium spirits in international markets.

What Is Smoke Lab?

Founded in 2019, Smoke Lab is produced using premium basmati rice and was created with the aim of presenting an Indian vodka that could compete with international premium brands. Over the last few years, the brand has expanded its portfolio while building a presence across premium bars and restaurants in India.

Its appearance at the Serpentine Summer Party also marked its official launch in the UK, where the brand is expected to be available through select premium on-trade accounts and retail partners across London.

As the event's exclusive vodka partner, Smoke Lab featured across the cocktail programme throughout the evening. Guests were served the Spicy Raw Mango Sour, a cocktail created using Smoke Lab Green Chili Mango, alongside serves featuring Smoke Lab Classic and Smoke Lab Saffron, introducing international guests to flavors inspired by Indian ingredients.

Smoke Lab Vodka Founders Share Experience 

Speaking about the milestone, Varun Jain, Founder and CEO of Smoke Lab Vodka, said the partnership represented an opportunity to showcase a contemporary Indian luxury brand on one of the world's most recognized cultural platforms.

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"The Serpentine Summer Party sits at the intersection of culture, creativity and global influence, making it a natural fit for Smoke Lab. For us, this is far more than a partnership—it is an opportunity to showcase a contemporary Indian luxury brand on one of the world's most respected cultural platforms. As we make our UK debut, we are proud to represent a new generation of Indian spirits that can confidently stand alongside the finest brands anywhere in the world."

Co-Founder Sanya Jain added that the brand was built around authenticity and modern Indian design, making the event an ideal setting to introduce Smoke Lab to an international audience.

"Today's consumers are increasingly drawn to brands with authenticity, originality and a strong point of view. Smoke Lab was created to offer a fresh expression of India—one that is design-led, culturally relevant and globally resonant. Being part of the Serpentine Summer Party allows us to engage with an international community that values creativity, craftsmanship and discovery."

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Summing Up

Smoke Lab's UK debut comes at a time when Indian craft spirits are gaining increasing recognition abroad. Over the last few years, premium Indian gin, whisky and vodka brands have steadily expanded into international markets, reflecting growing interest in products that combine local ingredients with global quality standards.

For Smoke Lab, the London showcase marks another step in its international journey and signals the growing presence of Indian alcobev brands in conversations around contemporary luxury, design and culture.