Snoop Dogg has to be one of the most influential artists in recent decades, thanks to his foot-tapping music and a cool personality that no one else can replicate. However, this entertainment icon is not just an influential artist but also a smart entrepreneur. He collaborated with 19 Crimes, an Australian wine brand, to release their Snoop Cali Red, a California wine. The brand announced a multi-year partnership with Snoop Dogg, solidifying their collaboration.
Snoop Dogg X 19 Crimes
19 Crimes is recognized for its innovative approach to wine, being the first winery to incorporate augmented reality into its labels. By teaming up with entertainment icon Snoop Dogg, the brand is solidifying its presence in the global wine market and pop culture.
The partnership began with the launch of Snoop Cali Red, the first California wine, which hit stores in the US in 2020. This red wine is crafted from a blend of three grape varieties: Zinfandel, Merlot, and Syrah.
The line expansion will shed light on 19 Crimes in a contemporary form. Snoop Dogg had stated in a statement, “I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans. It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”
About Snoop Dogg
Snoop Dogg has been in the entertainment industry for over two decades and is credited with 19 studio albums. He has sold over 40 million albums and has received 20 Grammys Nominations so far in his illustrious career. The entertainer has been a significant personality who has shaped American pop culture in the 90s and 2000s and is still a relevant figure across the globe.
The entertainer has left an indelible mark on the film and television space, thanks to iconic partnerships and collaborations. He has also served as an Executive Producer on many shows like Martha & Snoop’s Potluck Dinner, MTV’s Mary + Jane, and the hit Netflix show, Coach Snoop, among many others.
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19 Crimes: A Wine Brand For Rule Breakers
19 Crimes is a wine brand that is famous for its line-up of wines inspired by the convicts turned colonists who helped build Australia. The brand is a celebration of rule-breakers, celebrating the spirit of breaking free from the ordinary.
The brand pays homage to the British prisoners who were sent to Australia in the 18th century. It is alleged that every one of them had violated one of the infamous ‘19 crimes of that time. These included unconventional crimes such as clandestine marriage, bigamy, and impersonating an Egyptian, among others.
Today, 19 Crimes celebrates the rebellious spirit of these people who dared to defy the rules, break free and forge a new culture. Each of the wine bottles features an augmented reality (AR) label that comes to life when scanned, revealing stories of the daring rebels who shaped Australian culture. The brand has also won several awards, including #4 in Drinks International’s ‘The World’s Most Admired Wine Brands 2020’.
When it comes to innovation and experience, the brand leaves no stone unturned. With their official app, you can now scan the label on their wine bottles. The result? An animated story of the life of the convict featured on the bottle. Be it John O’Reilly’s love story in exile or how Jane Castings discussed her elaborate thieving ways.. This integration of technology to elevate your drinking experience is nothing short of creativity at its best, and the brand certainly nails it.
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Good news is that, in India, you can get your hands on the 19 Crimes Snoop Cali Red. The 750 ml bottle costs around INR 1,800 to INR 2,500 in online stores.
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Summing Up
Celebrity partnerships with alcohol brands can be quite tricky to ace – it might or might not always work. Be it Ajay Devgn’s latest collaboration with luxury spirits house Cartel Bros or Snoop Dogg’s collaboration with 19 Crimes, these partnerships are all about leveraging star power to push a unique product in the market. So, when are you trying out 19 Crimes’ Cali Red Wine?
