Filtration is essential for vodka, and the method used greatly impacts quality. Globus Spirits has elevated vodka filtration by introducing a unique process that involves filtering its vodka with amethyst crystals. Yes, you read that correctly! Their latest launch, TERAI Indian Craft Vodka, is a groundbreaking addition to the vodka market and was released on September 29, 2025. As the first brand to utilize this innovative method, Globus Spirits is setting a new standard in the industry. Here’s everything you need to know about this vodka!
Globus Spirits Limited, a major player in India’s spirits industry, introduced TERAI India Craft Vodka, marking a significant innovation in the premium vodka category. This vodka is the world’s first to be filtered using amethyst crystals, a pioneering technique aimed at enhancing the quality and drinking experience of the spirit.
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TERAI India Craft Vodka is handcrafted at the TERAI distillery located in Behror, Rajasthan. The production is done entirely from grain to glass, using locally sourced rice. The distillation process is designed to create a bright, clean base spirit. What truly sets this vodka apart is its unique final filtration through amethyst crystals.
In this unique finishing step, the spirit is filtered through amethyst crystals. This natural mineral filtration is said to remove impurities while imparting a smoother, brighter, and more refined character to the vodka.
The amethyst crystals help produce a playful and elevated drinking experience by adding a special softness and clarity to the vodka, setting it apart from typical filtration methods.
Terai India Craft Vodka has a clean and bright flavor profile with smoothness and subtle playfulness, making it perfect for cocktails. It emphasizes purity and freshness, highlighting soft, crisp notes rather than heavy or complex flavors.
Priced at INR 2,245 for a 750 ml bottle, TERAI India Craft Vodka has initially been launched in the cities of Jaipur and Udaipur in Rajasthan.
Following its debut in Rajasthan, the company will expand TERAI India Craft Vodka’s distribution to key metropolitan areas with well-established retail and premium channels. These include major urban centers such as Delhi, Gurgaon, Goa, and Mumbai. The goal is to capture a wider premium audience seeking novel and quality spirits.
This launch is part of the company's broader premiumization strategy to offer high-quality, authentic, and distinct products tailored to evolving consumer preferences in the premium alcohol beverage market.
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TERAI India Craft Vodka is positioned to resonate strongly with those urban consumers who seek authenticity, craftsmanship, and a premium drinking experience. The combination of traditional Indian ingredients with innovative amethyst filtration sets it apart as a uniquely crafted spirit. This differentiation is expected to carve a niche for the brand in a competitive market dominated by vodka products lacking such artisanal refinement.
Speaking at the launch, Shekhar Swarup, Joint Managing Director of Globus Spirits, highlighted that TERAI India Craft Vodka blends Indian tradition with global innovation.
The company traces its distilling heritage back to 1958 and has been steadily building its premium portfolio, previously noted for craft gins.
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This vodka launch is another milestone continuing Globus Spirits Limited’s mission to create world-class, unique spirits grounded in craftsmanship and innovation. TERAI India Craft Vodka is here to give you an unmatched premium experience, and we think you surely must try it!
