India’s homegrown premium vodka brand Smoke Lab, founded in Delhi in 2020, is known for raising the bar with new vodka innovations. From Green Chilli Mango to Kashmiri Saffron-infused vodka, Smoke Labs is known for its unique experimental flavors. And now the brand is back with another innovation that is more on the luxurious side. Smoke Lab has unveiled Liquid Gold, which is a limited-edition vodka infused with 24-carat edible gold flakes, in early November 2025. This limited-edition vodka is a first in Indian spirits and is its most ambitious creation. Here’s more about it!
By launching this Liquid Gold, Smoke Lab has clearly marked a significant milestone in the vodka industry. It represents the brand’s most luxurious creation by far, positioning this innovation as a statement of premiumisation and Indian craftsmanship in the spirits market globally.
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Liquid Gold is crafted from 100% pure basmati rice, which gives the spirit its subtle sweetness and smoothness. This is what makes it unique from other typical grain-based vodkas. This spirit will offer an indulgent experience, which gets multiplied because of the visual luxury of real gold flakes.
This vodka goes through a five-time distillation process, which is combined with a“Sparkle Filtration” technique. It is designed to enhance texture, depth, and clarity. This special filtration not only refines the creamy texture of the drink and aroma but also ensures the gold flakes remain freely floating. This is what gives the vodka its signature shimmer and shine finish.
The vodka is designed to be versatile in consumption, as you can enjoy it neat, on the rocks, or in premium cocktails.
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The launch of Liquid Gold is not just something catchy to the eyes. Instead, it ties deeply to Indian culture and symbolism. Gold in India is known to traditionally signify prosperity and timeless beauty.
The infusion of 24-carat edible gold flakes is a meaningful celebration of Indian heritage rather than mere extravagance. Smoke Lab’s approach here blends technology, artistry, and heritage. It is named as a “soulful celebration,” that aims to reinterpret luxury through an Indian lens.
The brand founders emphasize that Liquid Gold embodies purity, celebration, and sophistication in India. This innovation is aimed at elevating Indian vodka to international standards and redefining what Indian luxury spirits can be.
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Liquid Gold was launched in Delhi across select venues and experiences exclusively. After witnessing a very strong demand in Haryana and Delhi markets, Smoke Lab has expanded the availability of Liquid Gold to other Indian states such as Goa, Rajasthan, and Maharashtra.
The brand has plans underway for international distribution in Dubai and major U.S. markets. This includes New York, California, Florida, and Texas. The vodka is priced at around INR 7,500 to INR 8,000 placing it firmly in the ultra-premium category.
Smoke Lab’s journey to create Liquid Gold began about a decade ago with lots of research and development. All of this was driven by a single vision to create a world-class Indian vodka that could make global giants jealous of its existence.
Smoke Lab’s Liquid Gold Vodka is a luxurious, culturally rooted, and expertly crafted spirit. It embodies Indian heritage and beauty together with gold flakes. The spirit is designed for those special moments that call for celebration!
