D’YAVOL Spirits, the ambitious and strategic partnership between D’YAVOL (the luxury collective co-founded by Aryan Khan and Shah Rukh Khan), Radico Khaitan (makers of Magic Moments vodka, Rampur Indian Single Malt), and Zerodha co-founder Nikhil Kamath has expanded into the United Kingdom (UK). Yes you heard it right, D’YAVOL Spirits has entered the UK with the launch of the Single Estate Vodka – the very first output from this ambitious partnership. Here’s all that you need to know!
The first output – D’YAVOL Single Estate Vodka is the result of the partnership between D’YAVOL, Radico Khaitan, and Nikhil Kamath. It is produced on a single family-owned estate in Poland and is crafted from 100% winter wheat. It is distilled with precision before being filtered through black pearls to achieve unmatched smoothness.
D’YAVOL Single Estate Vodka (Priced at INR 5,000 in India) will now be available at select bars, retailers, and online channels including Master of Malt and Threshers. The premium vodka will be exclusively imported and distributed in the UK by Light House Brands and marketed by Lux Calibrate, a reputed brand-building agency in the UK.
Since its debut, D’YAVOL Single Estate Vodka has been widely recognized on the global stage. It has earned multiple prestigious awards including Gold at the New York International Spirits Competition 2025, Gold at USA Spirits Ratings 2025, Double Gold at the Singapore World Spirits Competition 2024, and Gold and a ‘Vodka of the Year’ title at the Asia International Spirits Competition 2024.
Speaking about the launch of this premium vodka, Aryan Khan, co-founder of D’YAVOL said, “More than a brand, D’YAVOL is an expression of our vision to create something authentic, modern, and culturally resonant, and following our launch in the UAE, the UK expansion is an exciting next step in taking that vision even further.”
Leti Blagoeva, CEO of D’YAVOL Spirits, shared, “At D’YAVOL, we don’t inherit legacy, we create it. Our approach to luxury is modern, bold, and uncompromising, built on craft, design, and authenticity. We’re excited to bring this brand ethos to the UK as we continue to expand our global footprint.”
Equity split: Radico Khaitan and the Khan family hold 47.5% each, with 5% held by Nikhil Kamath.
Indicative price range: INR 20,000 to INR 30,000 in India (state excise dependent).
The manufacturing scale and distribution power of Radico and the business acumen of Nikhil Kamath meets D’YAVOL’s high-gloss brand world and the SRK-backed cultural reach. This ambitious venture aims to focus on premium bottled products, placing authenticity and import-grade positioning for discerning consumers.
As India’s alcobev markets continue to expand and set on a premiumization streak, rising disposable incomeS and ‘drinking better’ habits are leading to the rise in premium brands like D’YAVOL. This venture is calibrated for high-end pricing and a more global approach, and is set for new milestones as India’s luxury spirits market sees an upward trend.
Also Read: Radico Khaitan Unveils ‘The Spirit Of Kashmyr’, Luxury Vodka Inspired By Kashmir
D’YAVOL Single Estate Vodka has entered the UK market, promising to usher in a new chapter of premium Indian spirits taking over the global stage. This high-end luxury spirits brand, helmed by some of the top influential minds in the country, is on a streak to expand its global footprint, deliver premium quality spirits, and write its own legacy.
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