Kashmir, the land that can easily qualify as ‘heaven on Earth’, has long inspired our music, art, culture, and so much more. Now, the great valley has managed to inspire the creation of a new luxury vodka in the form of ‘The Spirit of Kashmyr’. Launched by Radico Khaitan, one of India’s leading alco-bev companies, this vodka claims to be India’s first homegrown luxury vodka. With the vodka set to launch in Uttar Pradesh, let’s find out what the vodka is all about!
With its latest venture into the luxury vodka market, Radico Khaitan aims to strengthen its premium spirit offerings, blending tradition, craftsmanship, and global appeal.
The Spirit of Kashmyr is inspired by the soul of Kashmir and its snow-kissed landscapes. The warmth of the Pampore saffron, the stoic stillness of the Dal Lake, the majestic white snow-capped peaks, and the pristine streams and rivers cutting through emerald meadows – the spirit of Kashmir beautifully pours itself into this luxury vodka! The brand is introducing two flavor variants – Indian Natural Vodka and Indian Saffron Vodka.
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At the heart of this new luxury vodka lies Kashmir’s Pampore Saffron. Plus, you have the goodness of glacier-fed Himalayan spring waters. Himalayan grains lend softness and body to the vodka. That was about the inside of the bottle, but even when you take a look at the bottle, you’ll find the spirit of Kashmir beautifully etched onto it. Beautiful artwork paying homage to Kashmir’s beauty and heritage – from snow-capped peaks to saffron blooms, the bottle itself is a work of art!
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Abhishek Khaitan, Managing Director of Radico Khaitan, commented on the launch of The Spirit of Kashmyr, “With the Spirit of Kashmyr, we mark a pivotal milestone in Radico Khaitan’s premiumization journey. As India’s largest vodka makers, we bring deep category expertise and an unparalleled understanding of the craft. Coupled with our nuanced appreciation of luxury, we are well positioned to build brands that are elevated, authentic, and globally benchmarked. This vodka is created with an aspiration to transform into a leading global brand.”
When it comes to its launch in Uttar Pradesh, The Spirit of Kashmyr will retail for INR 2500 (Indian Natural Vodka) and INR 3000 (Indian Saffron Vodka) for 750 ml. Their mini versions, in 180 ml, will retail for INR 620 and INR 740 respectively.
The brand’s initial rollout is set to take place in Uttar Pradesh but the company plans to extend its luxury vodka in Goa, Maharashtra, and other leading markets.
The Spirit of Kashmyr addresses the gap in the industry and positions itself as India’s first homegrown luxury vodka brand. This category-defining launch aims to meet the rising demand for a luxurious, craftsmanship-oriented, and culturally rooted experience for Indian vodka consumers.
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The Spirit of Kashmyr is the newest and India’s first homegrown luxury vodka brand that takes inspiration from the ethereal beauty of Kashmir. With two variants priced at reasonable prices in Uttar Pradesh, it will be worth noting how the brand expands in other key markets like Maharashtra, Goa, and others.
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