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Bira 91 is a beer brand that is truly making waves in the market. This youthful and adventurous brand is known for blending style, taste, and fun. It's become a recognizable name that many people love. But do you know about its craft journey? We are curious to learn more about the brand as well. From its craft origins to its pricing and different variants, let's explore and discover more about Bira 91!
Bira 91 is an Indian craft beer brand founded by Ankur Jain in 2015. After spending many years in the United States and being inspired by the growing craft beer culture, Jain realized that India lacked quality craft beer options that were flavorful and targeted at younger consumers. He initially began by importing international craft beers, but later decided to create an Indian brand that would offer a unique taste and style to attract millennials.
The name "Bira" means "brother" in Punjabi, while "91" represents India's country code. This naming reflects a brand that is rooted in India yet has a global perspective.
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At first, Bira 91 beers were brewed in Belgium with the use of high-quality ingredients sourced from France, Belgium, the Himalayas, and Bavarian farms. From there, it was then imported to India. But soon after the brand gained popularity, Bira 91 began brewing in India.
The beer brand stood out because it offered flavorful, aromatic craft beers with distinct tastes. It was launched with quirky packaging and a contemporary look, which established a connection with urban youth.
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Bira 91 White is a cloudy, Belgian-style wheat beer featuring a medium body and smooth velvety mouthfeel. The taste is characterised by citrus blended with coriander notes. This beer is low in bitterness and has about 4.7-4.9% alcohol by volume (ABV).
Bira 91 Blonde is a clear and extra hoppy craft lager with a very refreshing profile. It is light-bodied but has bright hop bitterness, which is balanced by malty sweetness. It gives a clean palate with fruity touches and has about 4.5-4.9% ABV.
Bira 91 Gold is a crisp and refreshing lager brewed with noble hops. It is a strong wheat variant offering a smooth texture and rich mouthfeel. The beer is moderately full-bodied and smooth because of the slight creaminess from wheat. Bira 91 Gold has about 8% ABV.
Bira 91 Rise (Rice Strong Lager) is a premium rice-based strong lager which is brewed with Indian rice. It has a brilliant sparkle and is dry and light on the palate, with around 8% ABV. This beer is refreshing and has a clean and crisp texture, making it easy to sip.
Bira 91 Boom is a crisp pilsner beer that is brewed with noble hops. The texture of this beer is smooth with a slight fizz, which is why it is the perfect variant to be paired with hearty meals. With a balanced malt backbone, this beer has approximately 8% ABV.
Bira 91 Light is a low-calorie lager, which has a very clean texture and is very easy on the palate. It is crisp and has a lighter body, offering a subtle and refreshing flavor without any lingering aftertaste. This variant of Bira 91 has approximately 3.5-4% ABV.
Bira 91 IPA is a very bold and hoppy IPA variant. It has a pronounced bitterness which is balanced by floral, citrus, and tropical fruit aromas. The texture of this drink is a bit resinous with a slight sticky mouthfeel, with an ABV of about 4%.
Bira 91 Malabar Stout offers a very rich and creamy texture with flavors of roasted malt and coffee. The mouthfeel is full-bodied with a slight tinge of bitterness. It has a very smooth and velvety texture with an ABV of about 4.5%.
All these variants are available in 330ml cans, 550ml pints, and 650ml bottles in India.
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Variants (650ml) | Mumbai | Delhi | Kolkata | Bengaluru |
Bira 91 White | INR 200 | INR 120-180 | INR 145-200 | INR 200 |
Bura 91 Blonde | INR 240 | INR 140-200 | INR 170-240 | INR 220 |
Bira 91 Gold | INR 230 | INR 200 | INR 200 | INR 230 |
Bira 91 Rise | INR 245 | INR 160-170 | INR 210 | INR 235 |
Bira 91 light | INR 200 | INR 16-170 | INR 160 | INR 200 |
Bira 91 Boom | INR 180 | INR 150 | INR 165 | INR 180 |
Bira 91 IPA | INR 345 | INR 345 | INR 345 | INR 345 |
Bira 91 Malabar Stout | INR 340 | INR 340 | INR 340 | INR 340 |
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Bira 91 is truly a one-of-a-kind craft beer brand in India, thanks to the passion and vision of Ankur Jain. With a commitment to quality, amazing variants, and a passion for craft, it is no wonder that it has quickly become every beer enthusiast’s favourite.
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