When someone mentions Ranveer Singh, what comes to your mind? Colourful clothes, infectious laugh, and unbeatable energy, basically someone who is unapologetically himself, isn’t it? Now think of a spirit that truly mirrors these qualities. Vodka? Vibrant, fun, and full of life. Well, looks like Ranveer Singh did a similar analysis and hence has launched his own homegrown Indian Vodka brand, Rangeela. Crafted as a tribute to creative self-expression and the energy of modern India, this vodka has an unapologetically colourful vibe. Here’s everything you must know!
Actor Ranveer Singh has launched a homegrown Indian vodka brand named Rangeela Vodka. It is a brand that is perfectly crafted, keeping in mind the vibrant energy of India as well as Ranveer Singh’s unapologetically bold personality. This brand is creatively led and co-founded
By the actor himself under ABD Maestro Pvt.Ltd, ABD Maestro is the premium and luxury part of Allied Blenders and Distillers Limited (ABD). The launch of the spirit comes at the perfect time, as Christmas is coming up, and a rapid growth in India’s cocktail culture.
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Rangeela Vodka is a vibrant, smooth, and versatile spirit offering a premium drinking experience. The vodka is crafted through a careful process of platinum chill filtration and triple distillation.
Through this process, the spirit offers exceptional smoothness and purity by removing any impurities and also retaining the original character of the spirit. The triple distillation process makes sure that the spirit offers no harshness and only a refined texture. This is what makes this vodka a perfect fit for both neat sips and cocktails.
Talking about the taste, this vodka offers a crisp and clean taste profile that blends the bold flavors well. These flavors include cranberry blends, citrus notes, and espresso mixes. This vodka is designed to take both contemporary and classic cocktails to another level without overpowering any of these flavors.
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The concept of Rangeela vodka is built around expressive style, bold living, individuality, and similar attributes. Hence, the target audience for this vodka has to be the urban millennials, young adults, and, of course, Gen Z, who are confident about their choices and enjoy creativity. The brand is a celebration of self-expression, energy, and colours, which is designed for all those people who do not fear standing out from the crowd.
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Its communication as well as packaging embraces the lively themes inspired by India’s vibrant culture and Ranveer’s love for himself. The brand wishes to disrupt India’s premium spirits markets by blending innovative design with high-quality brewing technique, offering a fresh take on the traditional Indian vodka.
This vodka bottle is currently available only in India’s Maharashtra state. They have plans for expansion to Goa, West Bengal, and northern states in the near future. It is priced at INR 2,400 for a 750ml bottle currently.
Rangeela Vodka reflects the energetic, colorful persona of Ranveer Singh with a spirit that balances smoothness with a rich texture and expressive taste. This makes it suitable for vodka enthusiasts and cocktail lovers seeking a quality Indian craft vodka.
