Carlsberg India, With Liverpool FC, Launches A Limited-Edition ‘Miracle of 2005’ Can 

Liverpool FC fans, assemble! We all know about the amazing comeback in Istanbul in 2005 when Liverpool was down 3-0 at halftime against AC Milan, but fought back to tie the game 3-3 and then won in a tense penalty shootout. This night is one of the most famous moments in football history. Fans have been inspired by this Miracle of Istanbul ever since, proving that you should never give up until the very end. To honour this, Carlsberg India is proudly partnering with Liverpool FC to launch a limited edition ‘Miracle of 2005’ can.

Carlsberg India, With Liverpool FC, Launches the Miracle of 2005

Carlsberg India, in partnership with Liverpool FC, has launched a special Carlsberg Smooth Limited-Edition ‘Miracle of 2005’ Can. This is to commemorate the 20th anniversary of Liverpool’s legendary Champions League comeback that took place in Istanbul. 

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This iconic campaign, ‘Live the Miracle’, will celebrate not just a historical moment but also the spirit of hope, hard work, and passion that Liverpool FC is known for. 

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More Than Just A Collectible; It’s An Emotion

This limited-edition can blends Carlsberg’s classic green with Liverpool’s signature red. It is also decorated with timestamps that mark the key moments from the unforgettable match in 2005.  

But this launch is more than a collector’s item; it’s more of a part of Carlsberg India’s ongoing efforts to strengthen its connection with the football culture in India. Football fans can engage with immersive experiences like online games through the ‘Live the Miracle’ campaign. 

Participants get a chance to play as Jerzy Dudek (The goalkeeper hero from 2005) and win exclusive Carlsberg x Liverpool FC merchandise. It also offers invitations to special match screenings in Mumbai alongside Liverpool legends. Participants might even bag the grand prize of an all-expense-paid trip to Anfield. 

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A Long And Enduring Relationship

Carlsberg’s partnership with Liverpool FC is one of the longest and most enduring relations, which began in 1992. 

This campaign actually reinforces that bond by letting Indian fans join the global Liverpool family. It is a chance for fans to participate in world-class experiences, celebrate legendary victories, and own exclusive memorabilia from one of the most memorable matches in football history. 

The limited-edition can is available across Maharashtra, Karnataka, and Goa. Its cost is not yet disclosed, but it might be a little more than the standard price of Carlsberg Smooth because of its limited-edition design. The taste is the same as the normal Carlsberg Smooth beer, only the packaging will differ. 

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Summing Up

For Carlsberg India, the launch of the ‘Miracle of 2005’ Can is about connecting with Indian football lovers. If you are a football fan, do not forget to share your emotions about this new launch!