Imperial Blue Whisky is a very popular choice among all the whisky lovers in India. This smooth and affordable whisky is the perfect choice, no matter what the occasion is. Whether you're hosting a party or enjoying a quiet night at home. With its rich flavor profile and easy-drinking style, Imperial Blue is a great choice for those who want to enjoy good whisky without burning a hole in their pocket. Moreover, it's versatile enough to be enjoyed neat or even mixed in cocktails. Here's everything you must know about Imperial Blue Whisky.
Imperial Blue is a popular Indian whisky brand offering an amazing blend of imported Scotch malts and Indian grain spirits. It is known for its smoothness and balance. People love this brand for its widespread availability, affordability, and popularity among young adults.
The brand has become one of the world's best-selling whiskies and is an appreciated brand for all the amazing reasons. It is very easily recognized for its unique blue bottle and has a very strong presence in the Indian market.
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In 1997, Imperial Blue whisky was launched in India by Seagram during a period of growing whisky consumption in the country.
When, in 2001, Seagram's global business was acquired, Pernod Ricard took over the Indian operations of Seagram in 2002. This included the Imperial Blue brand. Since then, Imperial Blue has grown into one of India’s top-selling whiskies and is recognized as one of the world's best-selling whisky brands.
The brand targets all young adults with its popular advertising slogan, "Men Will Be Men," and is very popular for innovative marketing strategies. Their marketing strategies include sponsoring events and producing a feature film. Imperial Blue continues to enjoy significant market presence both in India and internationally.
Imperial Blue whisky is a blended whisky known for its smooth and medium-bodied texture. It has a mild aroma that is fruity with hints of red berries, grain, and a subtle vanilla sweetness.
On the palate, the drink offers a very smooth experience with notes of citrus, caramel, and artificial sweetener. This also includes hints of nutty flavors and presents a medium amber color.
It has a short to medium finish, carrying a slightly sweet and dry aftertaste with a noticeable alcohol burn for some drinkers. Overall, Imperial Blue offers a very balanced flavor profile combining the richness of Indian grain spirits with the complexity of imported Scotch malts. It tends to deliver a pleasant taste at an affordable price point.
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Imperial Blue Whisky is available in various bottle sizes, including 180ml, 375ml, and 750ml. The alcohol by volume (ABV) of Imperial Blue Whisky is 42.8% across all these sizes.
Imperial Blue | Mumbai | Delhi (Gurgaon) | Bangalore | Goa |
180 ml | ~INR 220 | ~INR 180 | ~INR 235 | ~INR 85 |
375 ml | ~INR 440 | ~INR 260 | ~INR 480 | ~INR 170 |
750 ml | ~INR 880 | ~INR 470 | ~INR 960 | ~INR 340 |
Imperial Blue is easy on the pocket, making it a great option for those who want to enjoy good whisky without overspending. Whether you're a seasoned whisky connoisseur or just starting your whisky journey, Imperial Blue is surely worth trying.