Bagpiper Whisky is one of the most reputed whisky brands in India, manufactured by United Spirits Limited (USL), a Diageo subsidiary. For decades, the brand has been a top choice among Indian whisky lovers, mainly for its smooth and refined taste. With a decades-long legacy, the whisky brand is a major player in the Indian whisky market. Which is why we’re taking a deep dive into the origin, taste, and the cultural legacy of Bagpiper whisky. Sit back and keep reading!
Bagpiper was launched in 1976 by Herbertsons Limited. It was acquired by the United Breweries Group in 1973, and several other UB Group-owned companies formed United Spirits Limited in 2006.
In 1993, it roped in veteran Hindi actor Dharmendra, using the iconic advertising slogan, “Khoob Jamega Rang Jab Mil Bhaitenge Teen Yaar. Aap, Mein Aur Bagpiper”. Since then, the company has roped in several other prominent movie stars like Jackie Shroff, Shah Rukh Khan, Sunny Deol, and Ajay Devgn.
From 2005 to 2010, Bagpiper Whisky was India’s most-selling whisky, however, Officer’s Choice overtook the brand in 2010.
When it comes to flavor, the whisky has a smooth and mellow character. It is crafted from a blend of select grains and matured to perfection.
The result? A balanced, complex flavor profile that boasts of hints of sweetness and spice. The aroma has a touch of caramelized sugar, oak spice, and dried fruits. It has a smooth and mellow palate, with flavors of vanilla, toffee, and a hint of cinnamon. The finish is warm and lingering, offering a touch of sweetness and playing gently on the palate.
The whisky is sold in a square bottle with black and gold packaging design today and has retained the iconic Bagpiper label. It is available in quantities of the standard 750 ml, 375 ml, and 180 ml. In some states, it is also available in convenient tetra packs.
Also Read: Where To Drink In Delhi This Weekend (7th To 9th November)
Prices of whisky can vary depending on state and excise laws as well as quantity and variant. Kindly check the latest prices in your state. Here are the Bagpiper Whisky prices in India.
City | 750 ml | 375 ml | 180 ml |
Delhi | INR 420 | INR 210 | N/A |
Kolkata | INR 500 | INR 260 | INR 130 |
Bangalore | INR 660 | INR 310 | N/A |
Mumbai | INR 860 | INR 430 | INR 170 |
Goa | INR 220 | N/A | INR 53 |
As the trusted companion of hundreds and thousands of Indians for decades, the whisky has been known for its versatile and mellow character. Be it on the rocks, neat, or with a splash of soda, there are plentiful ways of enjoying this Indian whisky. And here are some of the best ways to enjoy Bagpiper Whisky:
1. Neat – For the True Connoisseur
To appreciate the craftsmanship of this whisky, it is best to have it neat. Pour yourself a measure in a whisky glass and let it breathe for a minute. This allows notes of oak, vanilla, and spice to subtly unfold. Sipping the whisky neat will allow you to fully appreciate the layered flavors of whisky and understand why it is such a household name in the first place.
2. On the Rocks – A Refreshing Classic
If you prefer your drink slightly chilled, serve Bagpiper over ice. The cold, crisp ice gently dilutes the whisky, revealing new layers of flavor. It softens the spice and is ideal on a warm, sunny day or casual get-togethers. This is perhaps the most popular way of consuming Bagpiper Whisky and we’re sure you’ll love it this way.
3. With Soda or Water – The Balanced Choice
A splash of soda or a little water can make Bagpiper a delightful experience. This is great for someone who does not prefer the robust taste of whisky. The carbonation from the soda adds a nice fizzy touch to the drink and compliments the oak, vanilla, and subtle cinnamon-y notes.
There’s a reason Bagpiper has stood the test of time and continues to carve its niche in the Indian whisky market. It’s more than just a drink, it’s a symbol of nostalgia, camaraderie, and cultural identity rooted in India. Here’s what makes it truly iconic:
1. A Legendary Ad Campaign That Defined an Era
When Bagpiper introduced the unforgettable tagline, “Khoob Jamega Rang Jab Mil Bhaitenge Teen Yaar. Aap, Mein Aur Bagpiper,” advertising history was created. With legendary movie actors like Dharmendra, Shah Rukh Khan, and Ajay Devgn, Bagpiper became a symbol of good times and brotherhood.
2. A Whisky for the Masses – Affordable Yet Aspirational
A key factor that contributed greatly to the success of Bagpiper was its affordable yet aspirational positioning in the market. It became the go-to choice for those seeking a premium yet affordable whisky experience. Its smooth blend and consistent quality has made it a trusted name across generations.
3. A Symbol of Indian Whisky Heritage
Very few brands have managed to carve their niche in the Indian social and cultural fabric as Bagpiper has. It’s been part of countless occasions – from weddings and office parties to college reunions and casual sessions. Even as international brands flooded the Indian market, Bagpiper held its reputation strong and continues to remain on bar shelves.
Also Read: RTD Vs. Cocktails: The Battle Between Convenience And Craft
Bagpiper Whisky is one of the most prolific whiskies in India, known mainly for its rich and mellow taste and affordable pricing. The whisky has remained a symbol of Indian heritage and is a go-to choice for those seeking an aspirational yet affordable whisky option. So the next time you fill your glass with Bagpiper, make sure to share this information with those you’re raising a toast with.
