After a tiring day, beer sure is the way to unwind, but not every beer is the same. While some are light and refreshing, others pack a punch that only true beer lovers appreciate. True beer lovers are always on the hunt for something bold, something that delivers more than just fizz. And if you, too, are looking for a new refreshing beer, that wait is finally over! India now welcomes a new entrant in its beer market, Masai Beer. Launched in 2024 by Rahul Tanwar, this super-strong lager is crafted to blow your mind with its rich flavor and smooth finish. Here’s everything you must know about this new entrant in India’s beer market.
Masai Beer by SR18 Beverages & Distillers LLP is a bold new entrant in India’s beer market. The brand was launched with a vision to redefine the experience of strong, smooth Indian lagers. It is driven by a passion for tradition, quality, and creativity. Masai Beer stands out from other brands with its robust flavor, smooth texture, and distinctive identity inspired by the spirit of the Maasai people, symbolizing courage and resilience.
Masai Beer was first brewed and launched in August 2024 by SR18 Beverages & Distillers LLP in India. The brand was created by a team that was led by Rahul Tanwar (Founder and CEO). The vision was to craft a smooth yet bold Indian lager that embodies freedom, adventurous spirit, and strength in a bottle.
The idea behind this beer was to blend modern innovation with traditional brewing techniques. Their main focus while crafting this beer was on using quality ingredients and coming up with a unique flavor profile to appeal to a more diverse audience.
This beer’s name, as well as its branding, was inspired by strength and the spirit of adventure, with cultural motifs, in order to resonate well with the audience. The approach of the company talks about quality, trust, and a unique Indian identity. They plan to come up with variants and also new products in the future to appeal to a greater set of audience.
The beer is produced in Delhi in India, and is specifically marketed only in Delhi and Punjab. The reason behind choosing these two regions is their strong beer culture as well as high demand for robust and premium alcoholic beverages
It was a strategic move to focus only on these two markets during the launch. This is because both Delhi and Punjab have a larger set of beer consumers who keep looking for beer with a stronger base and also love the vibrant nightlife scene. Hence, Delhi and Punjab became the ideal launchpads for a new lager that is so strong and smooth.
SR18 Beverages is aiming to slowly and gradually expand to other regions as soon as the brand gains some recognition and popularity.
Masai Beer is known for its smooth and robust taste, which blends the boldness of ginger ale with a surprisingly balanced profile. The aroma is crisp, and it features notes of caramel, toasted malt, and subtle hints of fruity esters, which makes the drink more inviting for beginners and beer lovers alike. Its flavor is full-bodied and rich with dominant notes of dark bread, toffee, and bittersweet chocolate.
Talking about the texture, Masai beer is really smooth and easy to drink. The alcohol content in it is somewhere around 8% with a dry finish. The mouthfeel is neither too light nor too heavy. Instead, it is perfectly balanced with a touch of caramel and slightly malty sweetness. The best part is that it does not have any overpowering spice or any aftertaste that can be described as harsh.
The beer promises to deliver a warming sensation that lingers long without being overpowering. It is a refreshing choice among people who prefer strong beers but with a more refined experience. Overall, the beer offers a bold yet approachable taste, which makes it a favourite among people who look for flavor and strength.
This beer is bottled at 8% Alcohol By Volume (ABV) and is marketed as Super Strong Beer. It is available in 650 ml and 500 ml bottles in Delhi and Punjab only.
Masai Beer | Delhi | Punjab |
650 ml | ~INR 150 | ~INR 200 |
550 ml | ~INR 120 | ~INR 170 |
What makes Masai Beer different is its commitment to blending modern brewing techniques with a distinctly Indian character. So if you are a beer lover looking for a strong, robust option, try Masai Beer and let us know your experience!
