The rise of Indian-led ventures in the European market is a point of great pride for all Indians. It signifies India's transition from being a large consumer market to becoming a global producer of various luxury products, including alcohol. Visionary Indian founders are skillfully combining India's rich heritage techniques with world-class production standards, establishing a strong presence in the market. Below is a list of alcohol brands founded by Indians that have launched in Europe and redefined the "Made in India" label as a symbol of exceptional innovation and high quality.
Founded by British-Indian entrepreneurs Aneet Singh and Mohit Singh, Desi Daaru clearly has blended the tropical richness of Indian Alphanso mangoes with vodka. The brand stands out in the global crowded vodka market for its unique flavor and taste profile. Its founders have made sure that only high-quality ingredients go into the making of their product. This brand has received a lot of acclaim at international spirits competitions and has built an unbelievable presence in the European markets. The reason behind their success is the perfect fusion of contemporary branding and heritage that has attracted a major global audience.
Availability: UK, India, Sri Lanka, Nepal, Bangladesh, the United Arab Emirates (UAE)
AyurVod is a popular alcohol brand founded by Midhun Mohan, an entrepreneur from Kerala, India, currently based in Poland. The brand uniquely combines the ancient science of Ayurveda with modern vodka production techniques. AyurVod incorporates a variety of Ayurvedic herbs, including Tulsi and Ashwagandha, which enhance the vodka’s flavor profile. The result is a complex spirit that offers an earthy taste with botanical-forward ingredients. Launched in the European market, AyurVod has gained significant recognition and has become a source of pride for India and its culture. The brand aims to introduce Europeans to the holistic traditions and heritage of India.
Availability: Poland
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Maharani Gin was co-founded by Bhagyalakshmi Barrett and her husband, Robert, in Ireland’s Rebel City Distillery. The brand is basically a tribute to female empowerment and cross-cultural fusion. While the product is produced in Ireland, the botanicals used in it are all sourced from Kerala’s women's organic farming cooperative. The term Maharani actually reflects the brand’s identity, which highlights the significant contribution of women in the agriculture of India. The brand has received gold medals and accolades for its taste and quality.
Availability: Europe, Canada, Australia
Malayali Beer is a brand that began with a hybrid beer, Malayali lager, and now serves several alcoholic and non-alcoholic beverages. The hybrid beer was a combination of Indian rice flakes and European hops, which resulted in a smooth lager experience that gained it a lot of recognition. Within two years of its launch, the brand was launched in about 10 EU countries and also marked its debut in the United Kingdom. The brand has won many international accolades for its quality and taste, making ot a globally loved and recognised alcohol brand led by Indian founders Chandramohan Nallur and Sargheve Sukumaran.
Availability: UK, UAE, Bahrain, Singapore, Malaysia, Poland, Germany, Italy, Lithuania, Latvia, Austria, and Malta
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Amrut Distilleries, led by Rakshit Jagdale, is a pioneer in the whisky industry. The company made headlines by launching its single malt in Glasgow before it was available in India. It is famously known for "conquering Scotland." This bold actually resolved the doubts about the quality of Indian whisky and proved to be a testament to the fact that India's tropical climate could produce a high-quality spirit. Moreover, the best part is that the depth of flavor from this whisky is such that it typically takes decades to develop in Europe. Today, Amrut has become a staple in premium European bars and specialty shops.
Availability: Australia, Belgium, Canada, Denmark, Finland, France, Germany, Italy, Japan, the Netherlands, Norway, Singapore, Spain, South Africa, Sweden, Switzerland, Taiwan, the United Kingdom, and the United States
From Desi Daru to Amrut, these Indian founder-led alcohol brands are making India proud with their global success. Let us know which of these brands is your favourite and why.
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