Jack Daniel’s is one of the most popular whiskey brands across the globe. The brand is loved worldwide for its amazing flavor profile and smooth texture. And now, Jack Daniel’s is giving us one more reason to love it. Jack Daniel’s has just launched a new blackberry-flavored whiskey. Yes, you read that right! The brand is trying something fresh by adding natural blackberry flavor to their famous Old No. 7 whiskey, creating what they call “Jack Daniel’s Tennessee Blackberry.”
The new flavor is another one in Jack Daniel’s growing lineup of flavored whiskeys. This blackberry flavor will be joining their Honey, Fire, and Apple versions.
When you try Jack Daniel’s Tennessee Blackberry, you'll immediately notice its sweet and slightly tangy flavor, thanks to the blackberries. However, this sweetness does not overshadow the bold and rich taste of the original whiskey. Instead, the fruitiness from the blackberries adds smoothness, making it an ideal choice for those who find regular whiskey a bit too bold and intense.
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This blackberry whiskey is bottled at 35% alcohol by volume (ABV). This is a little lighter than the standard whiskeys. Now, this clearly means that this new variant is perfect for any season, and can be easily simply sipped straight up (neat) poured on the rocks (over ice), or added to a cocktail for a fun and fruity twist.
Because the blackberry flavor in this whiskey is natural and well-balanced, it’s not syrupy or artificial-tasting. On the contrary, it feels fresh, lively, and just sweet enough to balance the familiar whiskey notes.
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Master Distiller Chris Fletcher mentioned that the new flavor enhances Jack Daniel’s whiskey, making it more versatile and enjoyable to share with friends. He described this variant as full of character while also being approachable.
According to Brown-Forman, the parent company of Jack Daniel’s, the launch of this variant is driven by customer preferences. The company observed that flavors like honey, apple, and blackberry have gained popularity worldwide. Additionally, their existing flavors, such as Tennessee Honey and Tennessee Apple, have recently seen a surge in sales.
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Overall, this release is part of a huge ongoing trend in the industry of whiskey. These days, many brands have been experimenting with new flavors. All with the hopes to attract younger drinkers or those consumers who typically would opt for cocktails over sipping whiskey neat.
If you are thinking about the best way to enjoy Jack Daniel’s Tennessee Blackberry, well, here’s a rule. Kidding! There’s no rule, you can actually drink it any way you prefer.
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Jack Daniel’s Tennessee Blackberry rolled out across the U.S. in August 2025. The 750 ml bottles were launched with a retail price of around USD 21.99. This affordable price makes it accessible for all the people who are curious to try something new without burning a hole in their pocket.
In India, this new whiskey variant is expected to be priced around INR 2,500 to INR 3,000 for a 750 ml bottle. The official exact price can vary slightly depending on the state taxes and local liquor store pricing. This range aligns with the cost of other Jack Daniel’s flavored whiskeys currently sold in India.
For example, Jack Daniel’s other popular variants like Tennessee Honey and Apple typically retail in the same price range as mentioned above for a similar-sized bottle in many Indian metro cities.
You can buy them at select premium liquor stores and major online liquor delivery platforms.
The new variant is sweet enough for you to enjoy it as it is, but also strong enough to keep the whiskey lover in you satisfied. Whether you’re a longtime Jack Daniel’s fan or just like the idea of a fruity whiskey, the new blackberry flavor is worth a try.
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