Tequila reminds many of us of miscalculated decisions in the club and unbearable hangovers. After all, with most tequila having a high alcohol content, this liquor is not for the faint-hearted. But, León Y Sol, one of the world’s leading tequila and lifestyle brands has found a solution – welcome NeQuila, the world’s first alcohol-free tequila. This alcohol-free tequila is set to redefine your tequila experience and here’s all that you should know about this new ‘spirit’ that has got zero alcohol.
If someone told you that you could have everything about tequila – its aroma, fire, and crisp taste, all without the alcohol, you’d scratch your head in confusion. However, León Y Sol has reimagined the classic liquor, launching the first-ever tequila in the world without a trace of alcohol.
For those unversed, León Y Sol is a leading tequila and lifestyle brand, mostly popular in the West. The brand was born in California, United States, and has its tequila handcrafted in the highlands of Jalisco, Mexico. León Y Sol’s expressions are crafted with 100% Blue Weber Agave – and what makes it extra special is that it is always additive-free, gluten-free, and does not contain any genetically modified organisms (GMO).
León Y Sol is a brand rooted in tradition, where craftsmanship fuels culture. It is a brand for those who live and celebrate with a purpose and never dilute their authentic selves for who they are.
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NeQuila, León Y Sol’s zero-proof tequila, is crafted in the heart of Mexico, the Jalisco highlands. The tequila is extracted from high-quality agave using traditional distillation methods.
NeQuila starts as an ordinary tequila but it undergoes a proprietary alcohol-removal process towards the end and this is what creates a liquor that has the exact body and flavor of tequila, but without any alcohol. The result is a zero-proof spirit that’s smooth, crisp, and masterfully created to replicate the essence of a ‘real’ alcohol-rich tequila.
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This zero-proof drink is an innovation, a thoughtful and genius attempt at making a drink that is tequila on paper but has no alcohol. This is perfect for those who are keen on trying out this Mexican spirit but aren’t fond of its alcoholic content.
The zero-proof tequila contains no additives, and no artificial ingredients – only pure and high-quality ingredients and the finest craftsmanship.
And to clear your doubts, it would not be a mocktail ingredient, nor a substitute for tequila. It is simply a tequila with zero alcohol content.
Starting August 4, 2025, NeQuila has started a limited edition pre-order program on its official website. The brand has announced that each early supporter will unlock VIP access to the official NeQuila Launch Party. Details of the launch party are under wraps but as far as we know, it will be an invite-only, no-holds-barred celebration of creativity, innovation, and of course, tequila!
“This is a line in the sand,” Bobby Marhamat, CEO of León Y Sol stated. He continued, “NeQuila is about rewriting the rules, about saying you don't have to dull the moment to make it meaningful. You don't have to compromise taste to live with intention. We created NeQuila for the bold, the curious, the unapologetic. This is for anyone who's ever wanted to drink differently without drinking less of life.”
The tequila will retail for USD 49 for 750 ml, which is approximately INR 4284. It is up for pre-ordering as of August 2025.
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Many global studies and surveys have pointed out the Gen Z and millennials are consuming way less alcohol than their previous generations. In fact, many of them are turning completely sober or sober curious – a movement that’s slowly taking over drinking habits.
With more and more people realizing the negative health effects of alcohol and the positive effects of having zero-proof, healthy drinks, liquor brands are doing everything they can to cater to this dynamic consumer base. Many iconic brands like Catwalk, Jimmy’s Cocktails, and Ghia are known for their zero-proof offerings whereas many legacy brands like Bacardi, Hoegaarden, Bira 91, and Heineken too have launched their non-alcoholic products.
Riding this new market trend, NeQuila will offer its zero-proof tequila to enthusiastic consumers in the West, predominantly the United States and Mexico. However, the brand has not yet set foot in India and there seems to be no near-future plan of the brand to expand in India.
With more and more consumers swapping their alcoholic beverages with zero-proof alternatives, it is essential for liquor brands to strategically create and sell products that cater to dynamic consumer needs. Riding this wave is NeQuila by León Y Sol – an innovative tequila that strips off all its alcohol content. The result is a smooth, crisp, zero-proof beverage that does not compromise on its flavor. We’re waiting for the brand to make its way to India and simply can’t contain our excitement! What are your thoughts on this new kind of tequila that won’t be the cause of your next morning hangover?
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