Radico Khaitan Limited is here adding another variant to its Flavors of India vodka portfolio. The brand recently launched Magic Moments Aam Panna, inspired by one of India’s most-loved and most-preferred traditional refreshing beverages. With this launch, Magic Moments further extends its focus on reimagining Indian flavors with a contemporary vodka twist. The launch rides on the strong volume momentum that Magic Moments is currently witnessing.
Magic Moments Aam Panna is made by combining the smoothness of premium vodka with the tanginess of raw mangoes. It has been refined through the brand’s signature five-step filtration process. This new variant is set to offer a balanced sweet-and-sour profile, designed to suit the Indian palate with a crisp finish.
Using raw mango as its flavor base, this new variant joins the other three existing flavors in the Flavors of India range, namely Alphanso Mango, Jamun SpicyMint, and Thandaai. Built around the “Soul of India” campaign idea, this portfolio is a celebration of flavors, cultural experiences, and memories that are shared across people, generations, and geographies.
This new variant will be available across 14 states and union territories. This includes key markets like Haryana, Rajasthan, Maharashtra, Goa, Telangana, West Bengal, Madhya Pradesh, Assam, Delhi, Daman, Karnataka, Uttar Pradesh, and Uttarakhand. It will be available in five pack formats like Quart, Pint, Nip, 90 ml pocket pack, and 180 ml Pocket pack.
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According to the Chief Marketing Officer, Kunal Madan, the campaign will be led by Bollywood actor Kriti Sanon. This new variant’s marketing will completely rely on digital and social media channels, primarily.
Abhishek Khaitan, Managing Director, said that the Aam Panna variant launch furthers the company’s approach of leveraging India’s culinary heritage to bring a distinction in its portfolio and also attract some new customers.
The brand leads the Indian vodka market with a share of approximately 60 percent. It is also the fifth largest vodka brand on a global level. The launch comes amid strong volume momentum for Magic Moments, which shipped 8.6 million cases in FY26 and over 3.25 million cases in Q1 FY27.
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Radico Khaitan has launched a new Indian flavor variant, Magic Moments Aam Panna. The launch took place on Wednesday, August 19, 2026. This new variant blends the tanginess of aam panna with clear vodka, offering a hint of nostalgia and cultural flavors to every consumer.
