After successfully launching Rangeela Vodka, actor Ranveer Singh, along with ABD Maestro, has announced the launch of YELLO Designer Whisky. The launch of this unique blend of Scotch Malts and Indian Malt whiskies took place in Mumbai on December 1, 2025. This new entrant in India’s whisky market is designed for the youth who are adventurous, daring, and also expressive. Here’s more about the brand.
Launched on December 1, 2025, by ABD Maestro Pvt. Ltd and its Co-Founder and Creative Partner, Ranveer Singh, this whisky actually targets India's super-premium spirits segment. This whisky appeals to the youthful and self-expressive consumers who understand innovation in identity, taste, and packaging. It embodies the new age India’s vibrant pulse with its emphasis on standout quality and bright design.
https://www.instagram.com/p/DRuT5XokkX8/?igsh=MXczZWVsZHlxbnAxbw==
Bollywood actor Ranveer Singh is the Co-Founder and Creative Partner for YELLO and has infused his energetic and flamboyant persona into this youthful brand across its communication, packaging, and product.
The actor’s involvement builds on the Rangeela Vodka success, which leverages his power as a star to connect with culture-forward and daring drinkers, who generally are aged between 20 and 30. Ranveer’s creative output makes sure that the expressive identity of the whisky resonates in the evolving premium market of India.
YELLO’s bottle stands out with the vibrant yellow hues, a unique whisky window to highlight the liquid inside, and sleek modern lines. The bottles are designed in a manner that easily attracts your attention and also talks about self-expression. This bold aesthetic helps it differentiate itself in a crowded premium market where the visual identity actually drives the youth to buy the product.
Also Read: Whisky Benefits For Health: Myths Vs. Facts Explained
YELLO Designer Whisky offers a unique fusion of Speyside and Highland Scotch malts (matured in ex-bourbon oak casks) with Indian malt whiskies (robust in nature), which is a very balanced and innovative profile crafted for modern taste palates.
The aroma and the first sip talk about the dominance of vanilla caramel with sweet and creamy richness, which smoothly transitions into gentle oak undertones. It offers subtle woodsy undertones without overpowering tannin.
Its texture shines with a velvety warmth from the Indian malts, which offers the spirit its richness and luxury. The elements from Scotch offer the spirit a clean and approachable silkiness. It blends caramel sweetness with mild spice from oak, leading to a lingering finish that fades gradually.
https://youtu.be/_0E66b3iZgk?si=8wTUTpOi8NeuLxvZ
Starting December 1, 2025, YELLO has been rolled out exclusively in Maharashtra. The bottle is available at select premium bars, outlets, and liquor stores that cater to upscale consumers. In the coming months, the brand has plans to start a quick rollout to West Bengal, Goa, and the north-Indian markets, which include states like Delhi NCR, Punjab, and Haryana.
The brand has debuted in Maharashtra with a super-premium positioning at a maximum retail price (MRP) of INR 2700 for a 750 ml bottle. The price is competitive yet aspirational for its current target demographic consumers.
Also Read: Where To Drink In Mumbai This Weekend (5th To 7th December)
The launch of YELLO Designer Whisky builds on Rangeela Vodka's success. It is leveraging Ranveer Singh's star power for visibility in competitive luxury spirits. So, if you are looking for something that resonates with your daring and bold personality, YELLO is here!
.jpg&w=3840&q=100)
