Inside Sanjay Dutt's Whisky Brand Glenwalk: Price, Taste & Buzz

When Bollywood’s “Baba” steps into a business, it’s bound to make headlines. In 2023, Sanjay Dutt surprised fans and spirit connoisseurs alike by entering the whisky industry with a new premium label: The Glenwalk. This isn’t just another celebrity-backed product – it’s a bold attempt to bring smooth, Scotch-style whisky to Indian consumers at an accessible price point.

Partnering with Cartel Bros – a venture by Mokksh Sani, Jitin Merani, and Rohan Nihalani – Dutt’s whisky brand has quickly made waves in India’s rapidly growing alco-bev market. From sales success to global ambitions, here’s a detailed look inside the whisky brand of Sanjay Dutt, Glenwalk.

The Glenwalk at a Glance

• Launched: June 2023
• Brand Ambassador: Sanjay Dutt
• Category: Premium Blended Scotch Whisky
• Ownership: Cartel Bros & Sanjay Dutt
• Target Audience: Aspiring premium whisky drinkers in India and abroad

Price & Availability

One of Glenwalk’s key selling points is its affordable luxury positioning. It sits between mass-market Indian whiskies and expensive single malts, giving Indian drinkers a taste of Scotch without burning a hole in their pockets.

Current Price (as of 2025)

• Available across 10+ Indian states, including Maharashtra, Delhi, Goa, Haryana, Punjab, Uttar Pradesh, Madhya Pradesh, Uttarakhand, and Chandigarh.
• Glenwalk plans to expand to more Indian states and five international markets by 2026, including the USA, Canada, Hong Kong, Sri Lanka, and parts of Africa.

Tasting Notes: What Does Glenwalk Taste Like?

Glenwalk is a blended Scotch whisky, made from aged malts and grain whiskies matured for a minimum of three years. It’s not a single malt, but it borrows heavily from traditional Scotch profiles.

Taste Profile

• Nose: Warm and malty with hints of oak, vanilla, and mild fruit.
• Palate: Smooth entry with caramel, a touch of spice, and balanced sweetness.
• Finish: Medium finish with soft smokiness and no harsh after-burn.

It’s crafted to be easy-drinking and approachable, especially for newer whisky drinkers or those upgrading from regular Indian whiskies.

Buzz & Popularity: How Is Glenwalk Performing?

Sanjay Dutt’s star power certainly gave Glenwalk a loud debut, but the whisky has since proven it’s more than just celebrity hype.

Sales Milestones

• Sold over 5 lakh bottles in its first year.
• In FY 2025, Glenwalk is on track to sell 1.8 million bottles, an astonishing growth curve.
• The recently launched 200 ml format sold 3 lakh bottles in just 45 days in Maharashtra alone.

Awards & Recognition

Glenwalk has won several accolades on the global and domestic spirits circuit:

• Gold Medal – IWSA 2024, ProWine 2023
• Silver Medal – London Spirits Competition 2024, IWSC 2024
• Brand Awards – Spiritz Achievers Awards for “Product Debut of the Year” and “Most Disruptive Brand of 2024–25”

These wins not only validate the quality but also increase the brand’s credibility in international markets.

Celebrity Power Meets Strategic Positioning

What makes the Sanjay Dutt whisky brand stand out in a crowded marketplace? The answer lies in a smart blend of branding and business strategy.

Why Glenwalk Works:

• Mass Premium Appeal – Offers Scotch-like quality under INR 2,000.
• Star Association – Dutt’s image of rugged elegance aligns with the whisky’s bold yet smooth profile.
• Flexible Formats – Launching smaller nips helped Glenwalk penetrate tier-2 and tier-3 cities.
• Pan-India Rollout – Focused on distribution across whisky-loving states first.
• Global Vision – Plans to expand into international markets are already underway.

This isn’t Sanjay Dutt lending just his face – it’s a long-term play to build a truly Indian global whisky label.

What’s Next for Glenwalk?

Glenwalk is gearing up for even bigger moves in 2026. According to the company, plans include:

• Aged expressions (possibly 5YO or 7YO whiskies)
• New premium packaging to target urban markets
• Expansion into airport retail, five-star hotel bars, and duty-free outlets
• Collaborations with global distributors in North America and Southeast Asia

Should You Try It?

If you’re looking to explore blended Scotch-style whiskies without shelling out INR 5,000+, The Glenwalk is a solid pick. It’s smooth, reasonably complex, and wallet-friendly – ideal for gifting or sipping with friends. Plus, it comes with the added flair of being endorsed by Bollywood royalty.

For whisky beginners, it’s a gentle introduction to Scotch blends. For seasoned drinkers, it’s a casual everyday pour.

Summing Up

The Sanjay Dutt whisky brand, Glenwalk, is more than a celebrity vanity project. It’s a disruptive, well-crafted spirit making waves in India's fast-growing premium whisky segment. With accessible pricing, quality ingredients, and strong branding, Glenwalk has all the ingredients of a long-lasting label. Whether you're a fan of Sanjay Dutt or just looking for a new bottle to try, Glenwalk is worth a pour.