Tom Holland’s BERO has quickly become one of the most talked-about names in the non-alcoholic beer space. Launched as a premium alcohol-free beer brand, BERO is built around the idea that choosing not to drink alcohol should still feel stylish, flavorful, and social.
The brand has now expanded beyond its original beer lineup with the launch of its first-ever Shandy collection. Inspired by classic British drinking culture and shaped by Holland’s personal life, the new range brings together non-alcoholic beer, lemonade, and fruit-forward flavors. From BERO’s original beers to its new Shandy variants, here is everything you need to know about the brand, its ABV, prices, flavors, and Tom Holland’s story behind it.
BERO is a premium non-alcoholic beer brand co-founded by Tom Holland and John Herman. The brand was launched in 2024 and positions itself as a refined alternative for people who want the taste and ritual of beer without the effects of alcohol.
The brand describes itself as “Born in London, crafted in America,” which fits Holland’s British roots and the brand’s modern American brewing approach. BERO focuses on classic beer styles such as pilsner, wheat beer, hazy IPA, and West Coast-style IPA, while keeping all products under 0.5% ABV.
Also Read: Bero Beer: Tom Holland’s Non-Alcoholic Brew Revolution
BERO falls under the non-alcoholic beer category. Its products contain less than 0.5% ABV, which is the standard threshold used for many non-alcoholic beers in the United States. This low ABV allows BERO to offer the flavor profile of beer while appealing to consumers who are sober, cutting back, or simply looking for a lighter option. The brand’s philosophy is not about replacing beer with something boring. Instead, it aims to create a premium drinking experience that still feels adult, social, and flavorful.
Before introducing its Shandy range, BERO built its identity through four core non-alcoholic beers. These products remain the foundation of the brand and are available through BERO’s website and select retailers.
Kingston Golden Pils is BERO’s crisp lager-style non-alcoholic beer. It is clean, refreshing, and easy to drink, making it one of the most approachable products in the portfolio. The beer delivers a balanced malt character with a smooth finish, making it suitable for consumers who prefer classic lager flavors without heavy bitterness. A 6-pack is priced at approximately $14 on BERO’s official website.
Noon Wheat is BERO’s wheat beer offering. It is light, smooth, and refreshing, with subtle sweetness and citrus-style notes that make it a softer option compared to the brand’s hop-forward beers. This variant is designed for drinkers who enjoy easygoing wheat beers with a crisp body and gentle finish. A 6-pack is priced at around $14 on the BERO website.
Edge Hill Hazy IPA is made for consumers who enjoy hop-forward beers but want a non-alcoholic option. It carries playful tropical notes and a smooth, hazy finish. Compared to Kingston Golden Pils and Noon Wheat, this variant has more pronounced flavor intensity. It is fruitier, fuller, and more aromatic, making it a strong choice for IPA fans. A 6-pack is priced at approximately $14.
Double Tasty West Coast Style IPA is BERO’s bolder IPA-style beer. It features citrus and pine notes with a crisp finish, giving it a sharper and more structured profile than Edge Hill Hazy IPA. This variant is ideal for drinkers who enjoy the bitterness and aroma of West Coast IPAs but want to avoid alcohol. A 6-pack is priced at around $14 on the brand’s website.
BERO also offers variety packs for consumers who want to try multiple styles at once, such as the Classics Variety Pack that includes four styles with three cans each, giving drinkers a chance to sample the brand’s core lineup. The Classics Variety Pack is priced at approximately $28.50. BERO also offers a larger Variety Pack priced at around $40, depending on the product mix and availability.
These packs are useful for first-time buyers because BERO’s core range covers several beer preferences, from crisp pilsner and wheat beer to hazy and West Coast-style IPAs.
BERO Shandy is the brand’s first major product expansion beyond its original beer lineup. A Shandy is traditionally made by mixing beer with lemonade or a citrus-style soft drink. It is especially popular in British drinking culture as a refreshing, lighter option during warm weather.
BERO’s version keeps that classic idea but modernizes it with a non-alcoholic base and fruit-forward flavors. The new Shandy collection is made with 30% BERO Kingston Golden Pils and 70% lemonade, creating a lighter and more refreshing drink compared to a regular beer.
The BERO Shandy collection is a limited-edition seasonal release. It comes in a 12-can variety pack priced at approximately $28.50 on BERO’s official website. Each pack includes 12 cans of 355 ml each, with three cans of each Shandy flavor. The range is designed around different moments of a summer day, moving from morning-inspired freshness to deeper late-night fruit notes.
Daybreak Shandy features lemon-lime citrus over a crisp lager base. It is bright, balanced, and refreshingly tart. This is the most classic and straightforward Shandy-style flavor in the lineup. It works well for consumers who enjoy citrus-forward drinks with a clean and zesty finish.
Golden Hour Shandy is built around pink grapefruit. The flavor brings together citrus brightness, soft sweetness, and the crisp character of BERO’s lager-style base. This variant feels slightly more layered than Daybreak Shandy because grapefruit adds both sweetness and mild bitterness. It is one of the most appealing options for those who enjoy sparkling citrus drinks.
Sunset Shandy blends elderflower and lemon with BERO’s non-alcoholic beer base. The result is floral, lightly sweet, and more delicate than the other variants. This is perhaps the most elegant flavor in the collection. The elderflower adds aromatic depth, while the lemon keeps the drink crisp and refreshing.
Midnight Shandy combines blackberry and yuzu. The blackberry adds ripe berry tartness, while yuzu brings a sharper citrus edge. This is the boldest flavor in the Shandy range. It is more adventurous than the other variants and may appeal to drinkers who prefer deeper fruit flavors with a modern twist.
BERO’s original beers are designed to recreate classic beer styles in a non-alcoholic format. Kingston Golden Pils, Noon Wheat, Edge Hill Hazy IPA, and Double Tasty West Coast Style IPA all focus on familiar beer profiles.
The Shandy range is different because it moves closer to a beer-based refreshment drink. It is fruitier, sweeter, lighter, and more approachable for people who may not usually enjoy beer. This makes the collection especially useful for summer occasions, casual gatherings, outdoor meals, and consumers who want something less bitter than a traditional beer.
One of the most interesting stories behind the Shandy launch is Zendaya’s influence. Tom Holland has shared that he created BERO Shandy with Zendaya in mind because she has never been much of a beer drinker. That detail gives the launch a personal angle.
Instead of simply creating another non-alcoholic beer, Holland wanted to make something that could appeal to people who usually avoid beer altogether. The result is a fruit-forward, lemonade-led lineup that still carries BERO’s beer identity. Holland has also mentioned that his mother played a role in inspiring the collection, making the Shandy range feel less like a standard celebrity product launch and more like a personal extension of the brand.
Tom Holland is one of the most recognizable actors of his generation. He became a global star through his role as Peter Parker in Marvel’s Spider-Man films, including Spider-Man: Homecoming, Spider-Man: Far From Home, and Spider-Man: No Way Home.
Outside the Marvel Cinematic Universe, Holland has also starred in Uncharted, where he played Nathan Drake in the action-adventure film based on the popular video game franchise. He is also attached to Christopher Nolan’s upcoming adaptation of The Odyssey, one of the most anticipated films in Hollywood.
Alongside his acting career, Holland has become increasingly associated with sobriety and mindful drinking. His decision to step away from alcohol eventually led to the creation of BERO, allowing him to build a brand that reflects his own lifestyle shift while serving a growing audience of non-alcoholic beer drinkers.
The non-alcoholic beer market has grown rapidly as more consumers explore moderation, sobriety, wellness-focused drinking, and alcohol-free social options. BERO benefits from this shift because it combines a premium brand identity with Tom Holland’s personal sobriety story.
The brand also avoids making non-alcoholic beer feel like a compromise. Its gold packaging, classic beer styles, and expanded Shandy range all point toward a more polished drinking experience. With its latest launch, BERO is trying to reach not only beer lovers but also consumers who prefer fruit-forward and easy-drinking beverages.
BERO has moved from being a celebrity-backed non-alcoholic beer brand to a more complete beverage label with a growing portfolio. Its original lineup covers familiar beer styles such as pilsner, wheat beer, hazy IPA, and West Coast-style IPA, while the new Shandy collection introduces a lighter and fruitier direction.
With prices starting at around $14 for core 6-packs and $28.50 for variety packs, BERO sits in the premium non-alcoholic beer category. The Shandy collection adds another layer to the brand by blending British tradition, summer-friendly flavors, and a personal story connected to Zendaya. For consumers looking for a polished alcohol-free beer experience, BERO is clearly becoming a brand to watch.
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