Indri has emerged as one of the pioneering single malt brands in India in recent years, renowned for its craftsmanship and taste. Now, the brand has added yet another feather to its cap by becoming the largest-selling single malt in India – twice in a row!
According to the data published by the International Wine and Spirits Record (IWSR), one of the world’s most trusted sources of alcohol consumption data, Indri is the fastest-growing single malt whisky brand globally for the second time in a row. With the brand achieving these historic milestones, it is nothing short of a proud feat for us Indians to see an Indian brand take over the global stage. Here’s the entire scoop for you!
Indri, Piccadily Agro Industries Ltd.’s flagship brand, has earned the title of being the largest-selling single malt in India. The premium whisky has managed to achieve a historic milestone – that of selling 20 lakh bottles in the calendar year 2024! 20 lakh bottles are equivalent to 1,70,000 nine-liter cases to make it easy for you to understand.
Out of the 1,70,000 cases sold in 2024, 1,24,000 cases were sold in the domestic market alone. While the remaining 46,000 cases were exported, highlighting the brand’s international appeal. Industry experts are of the opinion that this incredible milestone positions the brand among the first Indian single malts capable of competing directly with global giants.
“For us, it has always been about liquid quality and customer satisfaction. We have strived to make a single malt that is second to none, while staying true to our heritage and provenance, and keeping Indian ingredients at the core of all our products,” commented Praveen Malviya, Chief Executive Officer (India made Foreign Liquor), Piccadily Agro Industries Limited.
IWSR, one of the most credible sources of global alcohol consumption, officially certified Indri as the ‘No. 1 Malt Whisky in India’. With this title, the brand has outpaced plenty of domestic as well as international competitors by a huge margin.
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Indri has an impressive award-winning portfolio consisting of many noteworthy expressions. It recently introduced its newest offering, the Indri Agneya, a delicately peated single malt whisky. Indri also has the three-word matured Indri Trini, the cask strength Indri Dru, as well as the ultra-premium Indri Founder’s Reserve 11YO. These expressions have won several global recognitions, titles, and awards, cementing Indri’s position as one of the best single malt whiskies in the world.
Indri attributes its success to its distinct flavors that are shaped by the finest Indian barley and the unique terroir of its production region. With the finest Indian craftsmanship crafting this single malt, Indri is on its way to becoming one of the world’s most beloved whisky brands. With a strong brand reputation and the right growth momentum, Indri is on its path towards global success, and we surely can’t be more proud of this feat!
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What started as a journey in Karnal in the heartlands of India is now a multi-billion dollar whisky brand that’s taking the world by storm. The IWSR data points towards how the single malt whisky offerings by Indri are the most-selling in India – a feat that is truly commendable! Indri is pioneering the way for Indian whisky brands, showing how an Indian liquor brand has the potential to emerge as a global leader in the single malt whisky space. What do you think of Indri’s milestone achievement?
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