When we talk about beer, Kingfisher is often the first name that springs to mind. Produced by United Breweries Limited (UBL), which is part of the HEINEKEN family, Kingfisher embodies a sense of nostalgia. From its mild flavors to the bolder varieties, we've all enjoyed this iconic brand at some point in our lives. And now, Kingfisher's latest offering - Kingfisher Smooth has made its debut in Karnataka - a major beer-drinking state in India. This launch is significant as the region, especially Bengaluru, boasts a vibrant beer culture and high urban consumption. The introduction follows promising feedback from consumers in Rajasthan.
In the first week of January 2026, Kingfisher Smooth was introduced in Rajasthan and with time garnered a great response. Tailored for younger consumers of legal drinking age looking for a gentler and more approachable beer experience, Kingfisher Smooth promises a well-rounded flavor without sacrificing quality.
Made with imported hops and devoid of added sugars, it boasts a crisp, smooth taste while maintaining the robust character appreciated by fans of strong beers. Its launch in Karnataka broadens Kingfisher’s footprint in the strong beer market.
While Kingfisher Strong sets the standard for traditional, full-flavored beers, Kingfisher Smooth diversifies the flagship lineup, showcasing UBL’s dedication to innovation and understanding customer needs.
When it comes to pricing, Kingfisher Smooth will be available at leading retail outlets in Karnataka, with the following pricing - INR 100 for a 330 ml can, INR 120 for a 330 ml bottle, INR 155 for a 500 ml can, and INR 200 for a 650 ml bottle.
Kingfisher Beer is a tribute to the vibrant spirit of India, and its journey began in 1857. Among the popular varieties, Kingfisher Premium stands out with its biscuity taste and floral aroma, boasting an alcohol by volume (ABV) of 4.5%.
Kingfisher Ultra offers a smooth and light drinking experience with an ABV of 5.0%. Since its introduction in 2009, Kingfisher Ultra has gained immense popularity, thanks to its brewing process and distinctive taste. It's not just a drink; it's a marker of quality and elegance, often featured at high-profile events like the Indian Derby and various fashion shows.
And if you want to try Kingfisher, but are looking for a non-alcoholic option, Kingfisher Zero delivers a similar flavor profile without the alcohol content, containing 0.0% ABV.
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