Modi Illva, the joint venture between the Modi Group and Italy’s Illva Saronno, has recently launched three brand-new flavors of its Artic Vodka series. In addition to expanding the portfolio of its Artic Vodka series thusly, the brand has also revamped its identity. The price of the new range of flavors has not yet been officially disclosed. From the availability of these new flavors to the refreshed brand identity, here are all of the other important details that you would need to know about this particular launch.
The three newly launched flavors are Minty Jamun Blast, Berry Blast, and Green Apple Blast. These flavors will initially be made available in the Indian regions of Goa, Delhi, and Uttar Pradesh. There are also plans to make the flavors available in states like Haryana, Chandigarh, and others.
Along with this expansion of its Artic Vodka flavor portfolio, the brand has also undergone an extensive identity overhaul. The design of the bottle has a refreshed, Italian-inspired look that incorporates immersive storytelling. Each bottle is designed after an iconic tourist destination in Italy.
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Speaking about the launch, Abhishek Modi, Managing Director, Modi Illva India Pvt. Ltd., says, “The premium spirits landscape in India is evolving rapidly, and flavor innovation is emerging as one of the defining trends shaping consumer preferences. Today's consumers are looking beyond conventional offerings and are increasingly seeking greater variety, experimentation and more personalised drinking experiences. This shift is encouraging the industry to rethink product innovation while continuing to uphold the highest standards of quality and authenticity. With Artic Vodka, our focus is to stay ahead of these evolving preferences by building a portfolio that combines global trends with locally relevant innovation.”
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The launch of these flavors is indicative of a larger trend among consumers. It demonstrates that increasingly, consumers are focusing on flavor-forward drinking experiences. As such, the launch is an attempt to furnish consumers with a wider variety of flavors, allowing them to have experiences that they would most enjoy.
