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India’s domestic flavored spirits market is seeing more and more homegrown brands experimenting with familiar local ingredients, and jamun is finding its way into the vodka space. MOOOZ Sparkle Jamun Vodka (developed by the Adie Broswon Group) is now being rolled out across North India, with a launch in Punjab, Chandigarh, and Uttarakhand.
Announced on October 12, 2026, the expansion comes after MOOOZ had already launched in Delhi, Haryana, and Uttar Pradesh. With three more markets now part of its distribution network, the brand’s jamun-flavored vodka is now available to a wider audience across the region.
The latest expansion means MOOOZ Sparkle Jamun Vodka is now available in Punjab, Chandigarh, and Uttarakhand. This is part of the Adie Broswon Group’s strategy to expand its range of flavored vodkas and target the consumer looking for a spirit inspired by Indian ingredients.
With Delhi, Haryana, and UP already in its distribution fold, it’s now looking to expand its regional footprint. The plan is to take well-known Indian flavors and blend them with modern vodka production to create a truly indigenous alternative in the flavored spirits space.
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MOOOZ Sparkle Jamun Vodka takes its name and inspiration from the jamun (Indian black plum), a fruit that is very much a part of the Indian landscape and has a distinct sweet and sour flavor. The vodka is intended to deliver that flavor profile, but in a different way than a standard unflavored spirit. Jamun has long been a seasonal fruit in India and is therefore a natural choice for a locally inspired vodka. Its sweet and tart character also lends itself well to a range of mixed drinks, especially those based around fruit and a refreshing mixer.
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MOOOZ Sparkle Jamun Vodka is made from carefully selected rice from Punjab, extra neutral alcohol, and demineralized water. The process involves triple distillation as part of the company’s method of producing a clean, smooth vodka. The spirit also goes through a proprietary filtration process using platinum, gold, and diamond filtration. Adie Broswon refers to this as part of their grain-to-glass philosophy for producing their range of flavored vodkas.
The brand has announced different prices for its 750ml bottle in the three new markets. The listed prices in Punjab, Chandigarh, and Uttarakhand are as follows:
Chandigarh has the lowest declared price of the three markets, and Uttarakhand the highest. MOOOZ Sparkle Jamun Vodka is now available at leading retailers across all three locations.
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MOOOZ Sparkle Jamun Vodka is designed for a variety of serving styles, depending on your personal preference. The brand states it can be served over ice or mixed with soda or tonic for a straightforward mixed drink that allows the fruit character to come through. Its sweet-tart jamun profile also makes it a great option for fruit-based cocktails. It’s positioned as a versatile flavored spirit rather than one designed for a single type of cocktail, whether you’re enjoying it at a get-together or mixing a refreshing drink at home.
For this article, I referred to Adie Broswon Group’s official press release dated October 12, 2026, to understand MOOOZ Sparkle Jamun Vodka’s expansion into Punjab, Chandigarh, and Uttarakhand. The release provided details about the vodka’s jamun-inspired flavour, ingredients, distillation process, and suggested ways to enjoy it. I also used the company’s announced prices and availability information to give readers a clearer picture of the launch in North India.
With the expansion into Punjab, Chandigarh, and Uttarakhand, MOOOZ Sparkle Jamun Vodka is now available in markets beyond its existing footprint in Delhi, Haryana, and Uttar Pradesh. The launch is another example of the Adie Broswon Group’s ongoing investment in locally inspired flavored spirits.
For consumers interested in trying a vodka built around a familiar Indian fruit, MOOOZ offers a jamun-flavored option with a distinctive sweet-tart profile. Its newly announced prices and wider distribution make it accessible across more North Indian markets.
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