When discussing Indian breweries, Mount Everest Breweries Limited (MEBL) is an essential name to mention. As a prominent entity under the Associated Kedia Group, MEBL is recognized for its innovative brewing techniques, quality craftsmanship, and a diverse portfolio of popular beer brands in India. In a recent update, MEBL announced its entry into Karnataka by acquiring Mysuru Cheers Breweries Ltd, located in Mysuru. Here’s everything you need to know about this acquisition.
Mount Everest Breweries Limited (MEBL) has officially entered Karnataka through the acquisition of Cheers Breweries Ltd. in Mysuru. This marks a significant milestone in the company’s national expansion strategy. This is the company’s 12th state of operation, and it is launching production in early September 2025.
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Mount Everest Breweries Limited (MEBL) has officially acquired Cheers Breweries Ltd. in Mysuru in a deal valued at approximately INR 300 crore. The agreement is funded through both internal accruals and structured debt.
With this acquisition, the company’s operational footprint has increased to twelve states and has also led to a remarkable boost in production capacity. It has risen from 2.0 million to 3.5 million hectolitres annually, which is an almost 75% capacity enhancement.
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Cheers Breweries Limited in Mysuru boasts an annual output of 1.5 million hectolitres. It will serve as a critical hub for MEBL’s brewing operations in southern India.
MEBL has an ambition to achieve an 8% national beer market share by 2030 and operate in 20 states by FY26. Aligning with this ambition, the company has also positioned the Mysuru plant as a catalyst for growth in adjacent southern markets.
The expanded brewery network aims to supply beer not only across Karnataka but also to Puducherry, Goa, Andhra Pradesh, and Kerala. This is to reduce reliance on MEBL’s historical logistics routes from its central and northern Indian plants.
The anticipated incremental revenue from this Karnataka expansion is estimated to be ₹350–400 crore by FY28. It will support a projected topline growth of 15–18% over the next several years.
The Market rollout is being executed in two planned phases in Karnataka. The initial launch will have 45 of Karnataka’s 71 state depots. The remaining 26 depots will be included in the second phase, all culminating by November 2025.
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Mount Everest Breweries Limited (MEBL) distinguishes itself as a specialist in beer production and innovation in India. Its flagship products include Mount’s 6000, Lemount, and STOK. Each of these is offered in various formats such as 330 ml, 500 ml, and 650 ml bottles, as well as 20-litre draft kegs for bars and restaurants.
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Mount Everest Breweries’ entry into Karnataka marks a major expansion step designed to position the company as a leading beer producer in southern India.
