ABD Maestro Private Limited has entered the Odisha market by launching four brands into the state. A subsidiary of Allied Blenders & Distillers Limited (ABD), ABD Maestro has launched four new brands – Aodh Irish Whiskey, Woodburns Contemporary Indian Malt Whisky, Yello Designer Whisky and Rangeela Contemporary Indian Vodka. Let’s take a look at how ABD Maestro enters Odisha and how the brand is about to start a new chapter in the luxury & premium spirits market in the state.
ABD Maestro has been co-founded by Bollywood actor and entrepreneur Ranveer Singh. He also happens to be the Creative Partner of ABD Maestro. The Ranveer Singh co-founded brand, with the Odisha launch, marks a milestone in ABD Maestro’s strategic market expansion.
With Ranveer Singh as the Co-Founder and Creative Partner, ABD Maestro’s focus is to bring a fresh perspective to modern luxury and offer brands that are rich in craftsmanship and have authentic narratives.
The launch of ABD Maestro in Odisha will introduce the state to four distinct brands. AODH Irish Whiskey offers its smoothness and exquisite craft through a triple distillation process. Woodburns Contemporary Indian Malt Whisky is among one of the world’s most respected whisky brands. Yello Designer Whisky is a bold new fusion of Scotch and Indian Malts created for modern Indian palates. And last but not least, Rangeela Contemporary Indian Vodka is a celebration of Indian vodka through a playful brand experience.
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Announcing ABD Maestro’s Odisha debut at a launch event held in Bhubaneswar, Bikram Basu, Managing Director, ABD Maestro, said: “Odisha always understood craftsmanship and has shared with the world its Patta Chitra, applique from Pipli, silver filigree, Kotpad or Ikat among many others.”
Continuing, he commented, “The consumer in Odisha has the finesse to understand unique experiences. In our world of spirits and experiences, Odisha is a priority. We’ve designed our portfolio to blend world-class craftsmanship with modern luxury. Whether it’s the smooth refinement of Aodh or the playful energy of Rangeela, the exploration of Woodburns or the boldness of Yello, our goal is to elevate everyday celebrations and match evolving tastes.”
ABD Maestro Pvt Ltd is a super-premium and luxury spirits company. A subsidiary of Allied Blenders and Distilled Limited, the largest domestic spirits company in India in terms of sales volumes, Ranveer Singh is the Co-Founder and Creative Partner at ABD Maestro.
It has a number of distinct brands in its portfolio. Think of brands like The Collective Limited Edition, Arthaus Blended Malt Scotch Whisky, Aodh Irish Whiskey, Woodburns Contemporary Indian Malt Whisky, Yello Designer Whisky, Zoya Special Batch Gin, Rangeela Contemporary Indian Vodka, Pumori Small Batch Gin and Pink Gin, and more.
Ranveer Singh co-founded ABD Maestro has entered the Odisha market with four distinct brands – Aodh Irish Whiskey, Woodburns Contemporary Indian Malt Whisky, Yello Designer Whisky and Rangeela Contemporary Indian Vodka. Considering it to be an exciting new chapter in the brand’s nationwide expansion, the Odisha liquor market will come with its own set of advantages and challenges.
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