Top 10 Indian Celebrity Spirits to Explore in 2025: Features, Price, Availability 

In the past few years, India's premium alcoholic beverage (alcobev) scene has witnessed a powerful trend: celebrities – not just as brand ambassadors but as owners and co-founders – launching their own spirit labels. These aren't merely “celebrity-licensed” drinks; many of these brands are crafted with global spirit‑making expertise, aged or distilled in traditional spirit-producing regions, and positioned in the premium or even ultra-premium market. By 2025, this movement has matured significantly, with a number of serious celebrity spirit brands making waves — from vodka and whisky to tequila. This article explores ten of the most noteworthy Indian celebrity spirits to watch (and taste) in 2025.

Top 10 Indian Celebrity Spirit Brands (2025)

D’YAVOL Inception (Scotch Whisky) — Shah Rukh Khan & Aryan Khan

• What it is: A 100% pure malt blended Scotch whisky comprised of eight rare single malts. 
• Key Qualities: Non-chill filtered to retain rich flavour and mouthfeel. 
• Awards: Won “Best Overall Scotch” and “Best-of-Class Blended Malt” at the 2024 New York World Spirits Competition. 
• ABV: ~47.1%
• Price & Availability (India): Varies by state — e.g.:
• • Delhi: ~INR 7,200 
  • Uttar Pradesh: ~INR 6,300 
  • Telangana: ~INR 9,760 
  • West Bengal: ~INR 6,210 
  • Maharashtra: ~INR 9,800 
  • Karnataka: ~INR 9,950 
• Why It Matters: This is a serious players’ whisky — globally awarded, crafted from multiple single malts, and positioned as a premium collection under the D’YAVOL lifestyle collective.

D’YAVOL Vortex (Blended Scotch Whisky) — Shah Rukh Khan & Aryan Khan

• What it is: A blended Scotch whisky under the D’YAVOL brand.
• Tasting Profile: Malty sweetness and fruity notes on the nose, creamy vanilla and fudge on palate, and soft smoke + spiced fruit on finish. 
• ABV: ~43.5%. 
• Packaging: Distinctive bottle with a black-to-clear gradient, gold print, and a crown-like stopper.
• Price: INR 5,350 for 750 ml in Maharashtra; ~INR 4,500 in Goa.
• Why It Matters: More accessible than Inception, this gives drinkers a premium blend from the D’YAVOL stable without going into ultra-luxury malt territory.

D’YAVOL Single‑Estate Vodka — Shah Rukh Khan & Aryan Khan

• What it is: A vodka made from 100% winter wheat, distilled and refined with black pearl filtration. 
• ABV: 40% (standard for vodka) as per the brand.
• Price (India):
• • Maharashtra: ~INR 5,000
  • Karnataka: ~INR 6,500 
  • Goa: ~INR 4,000 
• Availability: Rolling out to key states (Maharashtra, Goa, Karnataka), and expanding to Delhi, Uttar Pradesh, West Bengal, Telangana, etc. 
• Why It Matters: This vodka represents the D’YAVOL collective’s “grain-to-glass” philosophy, combining craftsmanship with a luxurious filtration process (black pearls!).

D’YAVOL Añejo Tequila — Shah Rukh Khan, Aryan Khan & Nikhil Kamath

• What it is: A premium tequila made from agave and aged in wine casks (reportedly for ~2 years). 
• Price (Expected): Between INR 20,000 – INR 30,000 per bottle, depending on state excise. 
• Launch Timeline: Expected to launch by December 2025.
• Partnership: Developed in collaboration with Radico Khaitan. 
• Why It Matters: This is D’YAVOL’s first foray into aged agave spirits — signaling serious ambition into the ultra-luxury tequila space.

Shelter 6 Vodka — Badshah

• What it is: A six-times distilled “ultra-smooth” vodka. 
• Distillation Source: Distilled in Russia for purity and smoothness. 
• Price: INR 1,999 for 750 ml. 
• Availability / Strategy: Backed by Cartel Bros; the brand aims to capture ~25% of India’s vodka market within a few years. 
• Why It Matters: A strong move by Badshah into the premium white‑spirits segment, with a design- and youth-oriented positioning.

The Glenwalk Whisky — Sanjay Dutt

• What it is: A blended Scotch-style whisky brand co-founded with Cartel Bros. 
• Composition: According to reports, uses a mix of malt and grain whiskies (85% grain, 15% malt).
• Price: Originally ~INR 1,550. 
• Availability: Reported in states like Maharashtra, Punjab, Uttar Pradesh, Uttarakhand, Goa, with expansion underway.
• Why It Matters: One of the more accessible celebrity whiskies — combining Sanjay Dutt’s star appeal with a relatively affordable Scotch-style blend.

GlenJourneys (Cask Series) Whisky — Ajay Devgn

• What it is: A single malt Scotch whisky brand co-founded by Ajay Devgn and Cartel Bros. 
• Expressions: The Cask Series includes whiskies finished in Rum, Bourbon, and Sherry casks. 
• Price: INR 6,409 (in Maharashtra) for the Cask Series.
• Availability: Launched in October 2025 in Mumbai; phased rollout to Haryana, Uttar Pradesh, Goa, Chandigarh, etc. 
• Why It Matters: Offers a nuanced, globally-inspired whisky for Indian consumers — finishing in different casks adds character, and the pricing is competitive for a premium single malt.

Loca Loka Tequila — Rana Daggubati & Anirudh Ravichander

• What it is: A premium tequila brand built on 100% highland blue agave, co-founded by actor Rana Daggubati and composer Anirudh Ravichander.
• Variants: As reported, includes Blanco and Reposado.
• Indian Launch: Scheduled to debut in India in November 2025. 
• Why It Matters: It’s among the few truly “celebrity tequila” brands in India, combining Mexican agave tradition with Indian creative flair.

FINO Tequila — Yuvraj Singh

• What it is: Tequila brand co-founded by Indian cricketer Yuvraj Singh. 
• Variants: Offers Blanco, Rosado, and Añejo. 
• Origin: Uses 100% Blue Weber agave, from Mexico.
• Availability: Initially launched outside India; plans to enter the Indian market. 
• Why It Matters: A global-aspiration tequila by a well-known Indian sports personality; brings agave craft to Indian consumers with international pedigree.

Rangeela Vodka — Ranveer Singh

• What it is: A premium, triple-distilled, platinum-filtered vodka co-founded by Ranveer Singh, designed to be smooth, modern and expressive.
• ABV: 40%
• Price (India): ~INR 2,400 (750 ml)
• Availability: Currently in Maharashtra, expanding to Goa, West Bengal and other key markets.
• Why It Matters: Rangeela channels Ranveer Singh’s bold, colourful persona — aiming to bring a fun, expressive, high-quality Indian vodka to an accessible premium price point.

Key Trends & Insights (2025)

• Celebrity + Craft Collaboration: Many of these spirit brands are not mere endorsements; they are founded in partnership with serious spirits companies (e.g., Cartel Bros, Radico Khaitan), indicating a long-term play.
• Premiumisation: These brands are largely targeting the premium or super-premium segments. From INR 1,999 vodka to INR 6,409 single malts to INR 20,000+ tequila — the range is wide, but each commands a premium.
• Export Ambition: Brands like D’YAVOL are already thinking globally; for example, their vodka is produced with a “grain-to-glass” mindset, and their tequila launch is backed by a major Indian spirit producer.
• State-by-State Rollouts: Because of India’s complex liquor regulation, many of these brands are launching in a few states first before full national expansion (or are still scaling).
• Innovative Maturation: Whisky finishing (cask series), agave aging for tequila — these are not just “celebrity gimmicks,” but serious spirit design decisions to bring complexity and distinction.

Summing Up

By 2025, Indian celebrity spirits have matured into premium, craft-driven brands combining star appeal with quality. From D’YAVOL whiskies and vodka (Shah Rukh Khan & Aryan Khan) to Badshah’s Shelter 6, Ranveer Singh’s Rangeela, Ajay Devgn’s GlenJourneys, and Rana Daggubati’s Loca Loka tequila, these offerings span whisky, vodka, and tequila, reflecting evolving consumer tastes and redefining celebrity presence in India’s spirits market.