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Goa-based Ochre Spirits Private Limited has announced the launch of two new expressions-The Original Dry Gin and Plum & Citron Gin-marking a confident step into India’s rapidly evolving premium gin space. With consumers increasingly leaning towards craft spirits and nuanced botanical profiles, the brand’s latest offerings reflect a clear focus on flavour precision and contemporary taste.
Currently available in Goa and Puducherry, both variants will soon see a phased rollout across Karnataka and Maharashtra, with placements expected in premium bars, restaurants, and retail outlets. Together, these launches signal Ochre’s intent to carve out a distinct identity in a category that’s becoming more competitive by the month.
Positioned as a modern take on a traditional dry gin, The Original Dry Gin leans heavily into structure, clarity, and botanical balance. At its core is juniper - clean, pine-forward, and unmistakably classic - setting the tone for what unfolds as a layered, coastal-inspired spirit.
What sets this gin apart is its savoury depth. Notes of green olive introduce a subtle briny character, which is unusual yet remarkably well-integrated. This is complemented by coriander seed and angelica root, bringing warmth and earthiness to the profile. Sun-dried lemon and sweet orange peels add brightness, cutting through the savoury tones with a sharp citrus lift.
Towards the finish, thyme and basil come into play, lending a herbaceous, almost Mediterranean quality that lingers without overpowering. The result is a gin that feels structured yet expressive, ideal for classic cocktails like a Martini or Gin & Tonic, where clarity of flavour matters.
With an alcohol by volume (ABV) of 40% and priced at INR 1100 in Goa and INR 1050 in Puducherry, it positions itself as an accessible yet premium option for discerning drinkers.
Plum & Citron Gin
If the Original Dry Gin is about restraint and balance, the Plum & Citron Gin explores a more layered and expressive direction. Built on the same juniper-forward base, this variant introduces ripe plum as its defining element, adding depth, texture, and a gentle, evolving sweetness.
The plum note doesn’t overwhelm; instead, it moves through the spirit gradually, creating a richer mouthfeel while still allowing the botanical backbone to hold firm. Sun-dried citrus peels, both lemon and orange, bring a vibrant lift, preventing the profile from becoming too heavy.
Supporting botanicals like coriander, angelica, thyme, and basil round out the experience with warmth and subtle spice, ensuring the gin retains its complexity. The finish is smooth, slightly fruity, and softly herbaceous, making it versatile for both sipping and creative cocktails.
Bottled at 40% ABV, the Plum & Citron Gin is priced at INR 1800 in Goa and INR 1600 in Puducherry, reflecting its more layered composition and premium positioning.
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Summing Up
With these two launches, Ochre Spirits Private Limited taps into two distinct consumer preferences, those who appreciate a classic, botanical-forward gin and those seeking something more contemporary with fruit-led complexity. As India’s gin market continues to expand, such differentiated offerings are likely to resonate with a new generation of drinkers looking for both familiarity and experimentation in their glass.